Sr Product Marketing Manager US Prime Go-To-Market Marketing

Position Overview: Are you passionate about driving member retention and engagement for one of the worlds largest membership programs As the Senior Product Marketing Manager for US Prime Growth youll develop datadriven strategies and creative solutions to retain and engage Prime members while optimizing the endtoend membership experience with a focus on reducing churn and maximizing lifetime value.

Role Impact: You will drive US Prime membership growth by combining deep customer insights with innovative retention approaches. Working within the US Prime organization youll transform data into actionable strategies that strengthen member loyalty deepen engagement and enhance member experiences throughout their journey.

Key job responsibilities
* Develop and execute comprehensive member retention and engagement strategies with emphasis on reducing churn and increasing lifetime value
* Design and implement personalized retention programs based on member behavior patterns and lifecycle stages
* Create datadriven frameworks to identify churn risks and proactively address member needs through targeted interventions
* Build and optimize testing frameworks to improve renewal rates and member satisfaction across different segments
* Lead development of targeted reengagement campaigns and winback strategies for atrisk members
* Create and measure impact of loyaltybuilding initiatives that strengthen members connection to Prime

A day in the life
On an average day you will:

* Develop refine and manage the gotomarket plan and marketing experimentation roadmap for US Prime.

* Meet with internal and external consumer insights to deepen our understanding of Prime and nonPrime partners.

* Lead mechanisms that drive and track the performance in the marketing of US Prime across channels. Meet with product managers and business development leaders to understand the roadmaps and features of product and partnership launches.

* Analyze the performance of inflight marketing initiatives develop learnings optimize underperforming campaigns and scale winning campaigns across channels.

About the team
This role will report to the Head of GoToMarket team for US Prime. The broader US Prime organization is responsible for driving growth in the size and engagement of the Prime membership base in the US. The US Prime GoToMarket team is a strategic marketing unit within the US Prime organization that drives the growth engagement and value of the Prime membership program. Operating at the intersection of consumer insights and data analytics the team partners with product and marketing teams to develop comprehensive gotomarket strategies. Their mission is to deliver and communicate Primes value proposition while creating a holistic brand experience across all member touchpoints.

6 years of professional noninternship marketing experience
Experience building executing and scaling crossfunctional marketing programs
Experience with customer segmentation profiling and targeting
Experience using data and metrics to measure impact and determine improvements
Track record of navigating ambiguity and driving results in a fastpaced environment
Excellence in managing multiple priorities while maintaining attention to detail

MBA
Experience in subscription membership marketing performance marketing or growthfocused roles
Strong track record in customer retention and loyalty programs

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.