Sr Search Marketing Manager

The AWS Search Marketing team is looking for a paid (SEM) and organic (SEO) search expert to join as a Sr. Marketing Manager. The role will sit within the Search Experience (X) function of the team focused on developing exceptional experiences for prospects and customers we engage on external search engines such as Google and Bing.

This person will be customer obsessed and able to pair data and anecdotes to determine strategic opportunities to make Search a valuable experience to all customers whether they are creating an AWS account for the first time or have been a longtime customer. This person will be able to define business opportunities and contribute to strategy development. This person will own mechanisms and project roadmaps focused on delivering improved customer journeys and work with stakeholders to iterate on learnings.

Key job responsibilities
*Be customer obsessed. View search engine activity through the lens of AWS prospects and customers.

*Identify opportunities to improve the customer experience through SEO and SEM strategy and tactics.

*Utilize data and anecdotes to support decisions. Be comfortable utilizing data and dashboards in a selfserve culture.

*Write documents to articulate opportunities to Search marketing team members and other internal stakeholders.

*Make recommendations on strategy investment allocation (ie ad spend or tool investments) and roadmap prioritization.

*Ownership on components of programs such as whether paid search campaigns bidding or page content recommendations.

*Partner with other Search team members to drive value from SEM and SEO while doing so more efficiently through improved processes automation and AI applications.

About the team
AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small and midmarket accounts to enterpriselevel customers including public sector. The AWS Global Support team interacts with leading companies and believes that worldclass support is critical to customer success. AWS Support also partners with a global list of customers that are building missioncritical applications on top of AWS services.

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

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6 years of professional noninternship marketing experience
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience communicating results to senior leadership
Experience building executing and scaling crossfunctional marketing programs
Experience developing strategies and tactical implementation in paid search (SEM).

Experience with Salesforce and Tableau
Search marketing strategic application. Comfort in using data to define opportunities across SEO and SEM.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112800/year in our lowest geographic market up to $186500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.