Business Data Analyst Global Marketing Programs

AWS MarketingGlobal Brand Partnerships is seeking an experienced Business Data Analyst to join their Business Planning team. In this role you will serve as a key member providing centralized analytics reporting and datadriven insights to support marketing initiatives. The ideal candidate will possess strong technical skills in SQL BI tools (Tableau Quicksight Excel Airtable) and Salesforce combined with excellent analytical and communication abilities. You will work directly with multiple teams and stakeholders to solve complex data challenges create comprehensive dashboards and drive datainformed decisionmaking. This position requires 4 years of business analysis experience with demonstrated expertise in marketing analytics campaign performance tracking and process optimization. The role demands both technical proficiency and business acumen to translate data into actionable insights for stakeholders across the organization.

Key job responsibilities
Key Responsibilities:
Data Analysis & Reporting
Extract process and analyze data from multiple sources
Create and maintain interactive dashboards with drilldown capabilities
Generate regular and adhoc reports for stakeholder requirements
Conduct campaign performance analysis and provide optimization recommendations

Technical Implementation
Write and optimize SQL queries for data extraction
Design and develop visualizations using BI tools
Manage Salesforce lead tracking and campaign reporting
Implement and maintain data tagging protocols

Quality & Process Management
Ensure data accuracy and reliability through regular testing
Document dashboard designs data sources and processes
Identify and implement process improvements
Maintain data hygiene and consistency

Stakeholder Collaboration
Partner with business leaders to define key business questions
Meet regularly with internal stakeholders to understand data needs
Present findings and recommendations to various audiences
Facilitate databased discussions regarding campaign performance

Strategic Support
Design operational best practices for reporting and analytics
Define data elements to enable analytical capabilities
Support marketing strategy through datadriven insights
Optimize customer journey through lead and campaign analysis

Project Management
Own endtoend analytics projects
Coordinate with crossfunctional teams
Meet deadlines and manage multiple priorities
Drive continuous improvement initiatives


About the team
AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small and midmarket accounts to enterpriselevel customers including public sector. The AWS Global Support team interacts with leading companies and believes that worldclass support is critical to customer success. AWS Support also partners with a global list of customers that are building missioncritical applications on top of AWS services.

Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.

Work/Life Balance
We value worklife harmony. Achieving success at work should never come at the expense of sacrifices at home which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.

Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employeeled affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledgesharing mentorship and other careeradvancing resources here to help you develop into a betterrounded professional

4 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience using Microsoft Excel to manipulate and analyze data
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion

Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc. for targeting segmentation reporting for demand generation

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72600/year in our lowest geographic market up to $155200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.