Counsel Regulatory Marketing Digital

The Opportunity: 

Mattel is seeking a passionate collaborative and driven advertising and marketing attorney who has experience and interest in not only consumer products but also entertainment digital and emerging platforms.  This is a key position within the Law Department that will support the team that is primarily responsible for legal advice in the areas of: 1 advertising and marketing (including social media promotions and contests); 2 products and packaging; 3 content clearance and standards and practices; 4 websites mobile apps and digital games; and 5 ecommerce.  The ideal candidate will have direct experience with CARU Rules and will be able to build and foster trusting relationships with creative partners handling all matters with diplomacy in an environment of changing technological and regulatory infrastructure and short turnarounds.  

What Your Impact Will Be: 

• Provide legal counsel for internal business teams responsible for all brand communications advertising and marketing materials including but not limited to digital/social media campaigns and content television and film advertising digital games print advertising and product packaging.  
• Counsel brand groups on a broad range of legal issues including regulatory and compliance matters and use of thirdparty intellectual property in the context of marketing advertising packaging and promotions with a particular focus on Section 5 of the FTC Act and the Childrens Advertising Review Units (CARU) selfregulatory program.  
• Advise on advertising law compliance policy and process including native advertising testimonials and endorsements claim substantiation and digital disclosures.
• Update and/or implement guidelines regarding requirements for marketing advertising promotions and packaging for internal stakeholders and external advertising agencies.
• Mitigate legal risks by providing reliable thorough daytoday legal support; devise creative solutions to meet business objectives including innovative marketing campaigns on tight timelines expansive use of social media influencer content enhanced product functionality IoT and crossplatform digital capabilities as clients embrace Mattels digital first strategy.
• Assist in supervision of paralegals and standards and practices professionals who provide frontline review for brand groups and handle matters escalated from the team. 
• Provide client education and training on relevant legal issues.
• Closely monitor global regulatory trends in advertising marketing digital AI and other emerging technology to identify issues that may impact the Company and recommend proactive measures.
• Summarize and communicate findings as appropriate to crossfunctional team members (e.g. Compliance Legal HR IT Information Security Government Relations etc..
• Coordinate with legal privacy team regarding crossfunctional issues including ad tech AI and others.

Qualifications :

What Were Looking For:

• Must have a Juris Doctor degree with strong academic credentials from an ABAaccredited school 
• Good standing with at least one state bar and if not licensed to practice in California then a commitment to register to practice in California pursuant to Californias inhouse counsel registration requirements.
• Minimum of 5 years as a practicing lawyer with significant experience in providing legal advice regarding advertising marketing promotions and/or content clearance.  
• Experience with online marketing social media native advertising influencer advertising online advertising and user generated content strongly preferred.  
• Experience or strong interest in privacy law and policy development marketing/ad technology and cybersecurity and information technology issues and/or some intellectual property experience is preferred.  
• At least 12 years experience working with COPPA CARU and other regulations pertinent to childrens brands strongly preferred.
• Strong analytical risk assessment and problemsolving skills to be able to quickly understand and effectively support complex business initiatives and compliance projects.
• Strong work ethic and ability to produce highquality work under tight deadlines.
• Excellent judgement and professional maturity including strong executive presence.
• Demonstrated ability to manage multiple projects simultaneously and track record of effectively completing multideadline crossfunctional projects on time and onbudget.
• Ability to inspire trust and instill confidence through strong interpersonal skills and effective collaboration.

The annual base salary range for this position is between $147000 and $220000
**This range is indicative of projected hiring range however annual base salary will be determined based on a candidates work location skills and experience.

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to building a diverse and inclusive workplace so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performancedriven company. We strive for excellence and are focused on pursuing bestinclass outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels FisherPrice American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels awardwinning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights