Content Marketing Manager

About Sittercity

Sittercity a Bright Horizons company is on a mission to make childcare work. As the first technology platform for online childcare in the U.S. we connect millions of families and sitters with tools and experiences that make finding hiring and managing highquality care easier. At Sittercity you can help design and implement solutions that will transform a multibilliondollar industry providing muchneeded relief to parents and caregivers and ultimately helping kids thrive.

As we enter a new phase of growth were investing to make a meaningful impactand were looking for a content leader whos excited to make a difference for families and caregivers.

What Youll Do

Were hiring a Content Marketing Manager to own and scale Sittercitys content strategy. This role will play a critical part in driving qualified traffic improving user engagement and contributing directly to our customer acquisition and revenue goals.

Youll be responsible for leading our content efforts across channelsSEO website social email and influencer partnershipsand for managing a highperforming mix of content creators freelancers agencies and internal stakeholders. Youll build narratives that bring our brand to life position us as the trusted authority in online childcare and move customers through the funnel.

Youll have an opportunity to fast track your growth and development in an organization with a mission that has real positive social impact and aggressive business goals. If youre excited about growing revenue through omnichannel content activations at a purposedriven organization this is the right role for you!

Responsibilities:

Strategy & Impact

• Develop and execute a datadriven content marketing strategy that drives qualified traffic conversions and revenue
• Align content initiatives to growth objectives across channels including SEO paid media CRM and product marketing
• Identify core audiences and create tailored messaging and content journeys that build trust and action
  

Content Creation & Channel Ownership

• Lead the endtoend content process in partnership with key stakeholdersfrom ideation to production to distribution
• Own and optimize organic channels including blog website SEO social and influencer partnerships
• Partner with Growth Product and Customer teams to create content across the full customer journey (awareness to retention)
  

Creative Management & Collaboration

• Manage a network of creators agencies and internal designers to scale highquality content production
• Oversee editorial workflows creative briefs and brand voice consistency
• Support Growth and Product teams with creative support
• Build strong crossfunctional relationships with Growth Product and Customer Success to ensure alignment and efficiency
  

Performance & Optimization

• Set clear KPIs for content success (traffic conversion engagement SEO rankings etc.
• Continuously test measure and optimize content performance using appropriate tools
• Stay on top of trends in parenting childcare content marketing and social media to inform strategy
  

Qualifications:

• 58 years in content marketing or demand generation role preferably in a tech marketplace or consumerfocused company
• Demonstrated success driving revenueimpacting growth through SEO social content and partnerships.
• Experience managing external and internal content teamsincluding creators agencies and freelancers
• Excellent writing and editorial skills with a strong grasp of brand voice and storytelling
• Demonstrated taste in design composition and balancing brand forward direct response creative.
• Strong analytical mindset and comfort working with performance metrics and data dashboards (Looker) to interpret complex data and turn insights into revenue
• Passion for solving realworld problems and creating meaningful value for customers
• A collaborative resultsoriented mindset able to work effectively with crossfunctional teams.
• Exceptional people first leader able to coach teams to be their best.
• Familiarity with the childcare or family services industry is a plus but not required.

Why you should join us

Were a purposedriven company with the scale of an established brand and the energy of a startup. At Sittercity your work will directly impact millions of families and caregivers. Youll join a small collaborative and growthfocused team where your voice is heard and your work truly matters.

Salary and Other Compensation Disclosures

The annual starting salary for this position is between $80000$100000 annually. The pay range listed here is what Sittercity in good faith anticipates offering for this job opening. Actual compensation offered within this range will depend on a variety of factors including experience education and training certifications geography and other relevant business or organizational factors. This position is also eligible for bonus awards.

Benefits

The Company offers the following benefits for this position subject to applicable eligibility requirements: medical insurance dental insurance vision insurance 401(k) retirement plan life insurance longterm disability insurance and shortterm disability insurance. Also depending on hire date and subject to applicable eligibility requirements new employees in this role receive up to: ten days of paid sick time per year fifteen days of paid vacation time per year six weeks of paid parental leave (after twelve months of service) and 9 paid holidays annually.

Perks

• Remote Role
• Company events social outings and volunteer opportunities
• Tuition assistance college coach and enhanced family support
• Sittercity membership backup child/adult/elder care and childcare center discounts

Sittercity is committed to hiring a diverse workforce. We consider all applicants for employment without regard to race color sex sexual orientation gender identity religion age national origin disability veteran status or any other basis as prohibited by federal state or local law. Sittercity participates in EVerify and background checks all employees.

This role must be performed remotely in IL MA NJ NY OH OR TX CO NH VT WA WI FLGA

This posting is anticipated to remain open until July 31st 2025.