Digital Marketing Applications Specialist

Role Description Digital Marketing & Applications Specialist

Duration: 2month FTC or freelance opportunity

About Greenpark

Greenpark is a global awardwinning performancedriven content leader and brand publishing Purposeis to help brands create meaningful connections that impact peoples lives through performancedriven contentfor search and social. Our unique expertise in Omnichannel Search & Insights Creative Content and Performance Tech are delivered to our clients via an ad agency and inhouse model.

We do this for a global client portfolio including Unilever Campari Group AIA Sanofi Nestle Lipton Kimberley Clark Straumann Ricola Globe Telecom and more.

What youll do

Platform & Application Ownership

Act as owner of Lamb Westons digital platforms websites and applications setting the development backlog and ensuring functionality remains stable.

Manage the corporate website endtoend (including content updates performance monitoring and onpage SEO).

Oversee management of the Brand Portal Bynder for maintaining uptodate brand assets.

Define and implement security and privacy policies across all digital platforms.

Digital Campaign & Automation

Operate and monitor marketing automation capabilities (e.g. HubSpot) ensuring campaigns are set up accurately and delivering results.

Run and support marketing automation campaigns (including Eat This! and other initiatives) and interpret all digital campaign results.

Develop and maintain results templates (Google Analytics Data Studio social media dashboards) for consistent performance reporting.

Search & Community Management

Set the LW SEM strategy (SEA) and manage ongoing optimisation.

Lead community/content management ensuring regular updates and alignment across channels.

Coordinate the management of social media infrastructure (setup logins countryspecific pages) and track engagement.

Vendor & Agency Coordination

Manage the group of digital agencies and vendors ensuring quality service delivery and alignment with company objectives.

Manage digital applications vendor/partner strategy including negotiation onboarding and relationship maintenance.

Collaborate with external service providers to research test and implement new opportunities tools or features.

System Integration & Operational Efficiency

Integrate frontofhouse digital tools with backofhouse processes systems (e.g. CRM SAP) and data pipelines to ensure endtoend efficiency.

Work closely with IT and data teams to maintain stable digital application support and daily operations.

Provide input on potential ecommerce and related digital solutions ensuring readiness for future enhancements.

Analytics & Reporting

Analyse and report results from all digital channels including social website Google and marketing automation platforms.

Develop and maintain reporting dashboards (in Google Analytics Data Studio HubSpot etc. to provide actionable insights.

Use data to identify areas for improvement measure ROI and recommend optimisations to stakeholders.

Training & Collaboration

Actively train and develop commercial employees in using digital marketing platforms and tools fostering internal capability.

Serve as the goto person in LWM for digital marketing acting as the bridge between IT and Marketing.

Encourage and support experimentation with new communication technology sharing learnings and best practices with the broader team.

Additional Operational Tasks

Oversee the backend of marketing systems and software ensuring smooth operation and maintenance.

Maintain and update the customer database in marketing automation systems and regularly report on campaign performance.

Continually interpret digital campaign results and share insights with crossfunctional teams to improve engagement and reach.

About you

Education & Experience

Bachelors degree (or equivalent) in Marketing IT Business or a related field.

Demonstrable experience 5 years) in operational digital marketing roles ideally with exposure to platform management and automation.

Technical Proficiency

Handson experience with marketing automation tools (e.g. HubSpot) analytics (Google Analytics Data Studio) and SEO best practices.
Working knowledge of SEM (SEA) social media platforms and content management systems (CMS).
Familiarity with CRM integration (e.g. SAP Salesforce) and basic HTML or web management is a plus.

Key Skills & Competencies

Strong operational project management skills with the ability to balance multiple tasks and tight deadlines. Proven ability to analyse data provide clear reports and drive action.
Solid vendor/agency management and communication skills to ensure alignment on deliverables.
Capable of training and building digital capabilities within the organisation.

Required Experience:

Manager