Director Creative Content

Location: Louisville KY US

Careers that unlock the magic of human connection

Pernod Ricard is a global premium spirits and wine company. Were the team behind leading brands such as ABSOLUT Vodka Jameson Irish Whiskey Malibu Kahla Liqueur Beefeater Gin and Avin Tequila as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word convivialitit means human connection authenticity friendly and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here we are team players dream makers trailblazers movers and (cocktail) shakers. We have a passion for living life to the fullest making new friends every day and realizing our potential as people and as a business!

The salary range for this role based in Kentucky is $146148.00 to $182685.00 The range will vary if outside of this location. Base salaries are determined during our interview process by assessing a candidatesexperience skills against internal peers and against the scope and responsibilities of the position.

Role Purpose

The Creative Content Director will lead and oversee the strategic development and of creative content for North American Distillers for the following brands: Jeffersons Rabbit hole TX and Smooth Ambler. The Creative Content Director must be able to translate business needs into powerful creative executions with a core focus on the US market expanding over time into other international markets.. This role will lead a dedicated team of creative professionals and work with internal crossfunctional teams and external agency partners to ensure our creative supports our overall brand strategy achieves business objectives and is delivered through a customercentric approach.

Key Accountability

Strategy & Insights:

• Working with the VP marketing take ownership on developing the positioning (Timeless story and Cultural platform for the brand).
• Elevate the quality of design and conceptual work to advance our branded content used in multiple channels.
• Provide strategic innovative and design thinkingled solutions that facilitate fresh compelling creative concepts delivering business objectives. Demonstrate direction through handson .
• Oversee content creation that educates informs and engages consumers. Manage full cycle process from concepts to production to implementation to measurement and monitoring.
• Implement sustainability initiatives within the creative space.

Consumer Journey:

• Design primary lasting communication and advertising assets based on consumer behavior insights and competitive intelligence studies.
• Build strong consumer relationships and deliver consumercentric solutions.
• Drive strategies to increase digital customer engagement with the brands.
• Design engagement strategies for industry gatekeepers and personally engage with them.
• Analyze and report on market and competitor trends to identify core business threats and opportunities.
• Provide insights and recommendations to strengthen marketing plans and activities.
• Manage and optimize the marketing budget ensuring effective allocation of resources.

Performance:

• Establish and organize longer term goals themes and content roadmaps ensuring that all work ladders up to the company mission product roadmap and the brand strategy.
• Champion ROI and efficiency consistently seeking to improve brand performance.
• Monitor and review competitor content and market trends to inspire new content and strategy updates.

Creative Impact:

• Create and manage content strategies and plans that deliver on key brand goals and needs. Produce highquality compelling and accurate output in support of projects and plans.
• Have a deep understanding of the companys brand identity to ensure consistent application across creative campaigns.
• Champion the US consumer in innovation processes ensuring new products meet customer and consumer needs.
• Manage external agency relationships and connect the brand to current culture through innovative ideas and collaborations.

Management:

• Build and maintain strong relationships with key markets collaborating with the Brand Portfolio and Brand Advocacy teams to align global brand initiatives with business goals.
• Assist in implementing localized strategies and optimizing A&P allocation with markets.
• Foster trust and strategic alignment with key markets supporting the brands geographical expansion.
• Lead coach and develop the brand management team.
• Promote a culture of continuous improvement innovation and excellence within the team.

Required Experience

• Brand Building: Foster growth & consumer loyalty through brand consistency & a strong brand identity.
• Architect a Contemporary Strategy: Through contemporary strategies elevate the creative identity and successfully connect with consumers at all relevant touchpoints.
• Shape the Consumer Journey: Leverage data analytics to reach the right consumer at the right moment with the right message spend & channels through precision marketing.
• Build a Compelling Story: Reflect a close connection to the consumer through effective storytelling & emotion including cultural nuances & social dynamics.
• Data & Insights: Leverage consumer behavioural data pattern analysis predictive analytics channel performance data etc. blended with qualitative research to make highervalue decisions faster. Dare to place welljudged bets.
• Pioneer & Lead with Idea: Lead with ideas identify emerging trends technologies and consumer behaviours and use them to build a creative and compelling marketing campaign. Take calculated risks and pioneer new concepts.
• Lead Transformation & Change: Implement a contemporary digital approach leveraging digital data AI andall relevant technology to shape consumer engagement loyalty and a deeper connection to the brand.
• Sustainability & Build for Tomorrow: Incorporate economic environmental regulatory and social factors into commercial strategy policies practices and storytelling; support conservation and protection of resources championing DEI and aligning with consumer expectations and environmental concerns.

Required Leadership Competencies

• Courage: Steps up to address difficult challenges confront tough organizational issues make unpopular decisions forge new ventures and champion change.
• Strategic mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.
• Cultivates innovation & experimentation: Creating new and better ways for the organization to be successful. Experimenting and daring to fail to learn and find new solutions.
• Drives results: Consistently achieving results even under tough circumstances. Being agile and valuing simplicity to execute at high pace.
• Drives engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
• Builds diverse & effective teams: Building & growing strongidentity teams that apply their diverse skills and perspectives to achieve common goals. Promoting diversity and inclusion.
• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives. Be open to different perspectives.

Required Marketing Capabilities

Brand Building:

• Brand Strategy: Ability to define a brands overall vision purpose and values and translate these into a clear and concise plan that charts the path for the brands growth and development.
• Storytelling: Ability to connect with your audience craft a compelling plot and deliver a story in an engaging.
• Partnership Development & Management: Ability to build relationships with other creative agencies to achieve mutual benefits by identifying potential partners building relationships negotiating deals and managing ongoing partnerships.

Consumer Journey & Digital:

• Consumer Behaviour Insights: Knowledge of how consumers make decisions on different occasions moment of consumption. Leveraging understanding of the psychological social and cultural factors that influence consumer choices.
• Digital Consumer Engagement: Ability to create and implement strategies that will drive engagement of consumers with a brands digital and social media content. Incorporating precision marketing to deliver personalized and relevant experiences at each stage of their journey increasing engagement conversion rates and overall marketing effectiveness.
• Media Strategy: Ability to develop plan and execute a comprehensive media plan to communicate a message target a specific audience and achieve marketing or advertising goals within a set budget.

Data & Insights:

• Competitive Intelligence: Ability to gather analyze and use information collected on competitors customers and other market factors that contribute to a businesss competitive advantage.
• Market Trend: Knowledge of patterns or shifts in the market that can inform business strategies such as consumer behavior economic indicators and industry trends. This includes predictive analytics the practice of extracting insights from data to forecast future trends behaviors or outcomes.
• Data Driven Decision Making: Ability to inspect cleanse transform and model data with the goal to discover useful information inform conclusions and support decision making.
• Impact Assessment: Ability to evaluate and measure the effectiveness and impact of creative strategies and to provide guidance for improvement.

Innovation & Creativity:

• Ability to generate new ideas and concepts for marketing campaigns strategies and services. Challenge conventional thinking with innovative solutions curious take calculated risks to meet the evolving needs of consumers in a competitive market environment and focus on measurable outcomes.

When you join Pernod Ricard youll experience a workplace that is rich in heritage driven by our iconic brands and a longstanding commitment to sustainability safety and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived they drive our behaviors and its what brings our culture to life.

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide ones most meaningful contribution. We offer a flexible work policy with most of our positions offering a hybrid or remote option. As a global employer we understand that not everyones working hours are the same and we empower our employees to work the hours that make the most sense for their and their teams schedules.

We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits for details.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability training and experience and does not and will not discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race color religion sex age disability national origin citizenship marital status sexual orientation gender identity genetic information military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process contact your talent acquisition manager.

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