Director of Marketing
Director of Marketing
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$ 131000 - 178000
1 Vacancy
Job Description
JOB SUMMARY
Directs the development production and implementation of all marketing strategies and related projects associated with the propertys revenue and marketing objectives. Partners with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan to achieve both short and longterm revenue and marketing objectives. Partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching crosscutting strategies. Develops and oversees the of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and RevPar/shareofwallet goals. Oversees management of all internal and external communications through digital presence including but not limited to property website third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships thirdparty sites and CVBs. Articulates campaign performance regularly to GeneralManager Sales Revenue Management leaders and Ownership. Leads a team of marketing professionals to execute strategies.
CANDIDATE PROFILE
Education and Experience
2year degree from an accredited university in Business Administration Sales or related major; 2 years experience in Hospitality Sales Spa Sales or a comparable professional area
OR
4year bachelors degree in Business Administration Sales or related major; 1 year experience in Hospitality Sales Spa Sales or a comparable professional area
CORE WORK ACTIVITIES
Development of Hotel Marketing Strategy
Develops overarching marketing strategy including marketing plans and property email strategy to overall hotel marketing budgets for the hotel/group of hotels they support to align with business priorities in consultation with General Manager(s).
Oversees of all marketing initiatives projects and collateral production to verify that sales and marketing objectives are achieved and that revenue opportunities are maximized.
Cultivates partnership and active participation in demand generation strategy development (SMR).
Reconciles marketing plan monthly with accruals forecast in conjunction with Director of Finance.
Leads repositioning efforts in partnership with Area Team GM and hotel executive team.
Serves as the hotel(s) brand guardian / liaison verifying all marketing reflects brand voice. Leads the strategic pullthough of continent and brand promotions and campaigns.
Partners with Revenue Management to develop and execute promotional strategy efforts.
Supports group lead generation efforts.
Runs reviews analyzes and clearly articulates to stakeholders and owners the key marketing reports with the ability to quickly adapt and adjust strategy accordingly.
Manages internal and external partners to verify deliverables are executed to support hotel strategy.
Develops and sets the annual digital marketing plan and overarching partnership and marketing strategies to maximize hotel revenue production and align with hotel positioning.
Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews and media investments.
Monitors and provides recommendations for SEO and updates as needed in collaboration with MDS or agency
Manages cluster marketing strategies when applicable.
Owns the direct asset development (e.g. photoshoots) to verify up to date content for Marketing team to pull through to various sites and channels.
Development and of Communication and Partnerships
Maintains frequent active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings best practices and overall digital trends for their portfolio of hotels.
Sets overarching Public Relations strategy for hotel/group of hotels outlining goals pitch angles and target segments.
Manages Public Relations agency if applicable or manage PR messaging.
Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.
Creates strong relationship management and negotiation skills; demonstrates ability to develop and maintain relationships (e.g. GMs Sales and Revenue Leaders Regional Team Hotel Marketing Team media representatives etc..
Leading Marketing Team
Manages direct reports and monitors overarching marketing performance.
Interviews selects and onboards property marketing associates
Handles employee complaints and executes disciplinary action as needed.
Evaluates employees productivity and efficiency for the purpose of recommending promotions or other changes in status.
Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.
Completes other reasonable duties as requested by leadership.
The salary range for this position is $131000 to $178000 annually. Marriott offers a bonus program comprehensive health care benefits 401(k) plan with up to 5 company match employee stock purchase plan at 15 discount accrued paid time off (including sick leave where applicable) life insurance group disability insurance travel discounts adoption assistance paid parental leave health savings account (except for positions based out of or performed in Hawaii) flexible spending accounts tuition assistance pretax commuter benefits other life and work wellness benefits and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility waiting period contribution and other requirements and conditions.
The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time with or without notice subject to applicable law.
Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive peoplefirst are committed to nondiscrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.
Required Experience:
Director
Employment Type
Full-Time
