Search Marketing Manager
Search Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Our Opportunity:
We at Chewy are seeking a highly motivated resultsoriented and analytical Search Marketing Manager to join our exciting and fastpaced company in Boston MA Plantation FL or Minneapolis MN office! As a Search Marketing Manager you will be responsible for creating managing and optimizing PPC campaigns across multiple search engines. You will analyze performance run diagnostics draft analyses run experiments optimize existing campaigns and build new ones.
You will prioritize the most scalable opportunities and through testing and iteration grow a portfolio of customer acquisition sources that are incremental to the Performance Marketing program. Must be able to learn quickly move fast quickly run and analyze experiments and make decisions prioritized by business impact. You will need the right balance of marketing and technology experience as well as business judgment and technical proficiency.
What Youll Do:
- Own project work and support key projects owned by Team Members across the Boston MA Plantation FL and Minneapolis MN offices for the largest and fastestgrowing marketing channels in the company.
- Build campaigns from the ground up including keyword research competitive analysis ad copy generation and experimentation.
- Monitor campaign performance perform investigative analysis and flag opportunities to grow or optimize performance across search marketing tactics.
- Keep our search campaigns up to date with the latest and greatest information from the site from our internal partners and industry trends/insights.
- Test and optimize automation settings bids keywords text ads ad extensions product feeds and landing pages to improve performance.
- Constantly analyze experiment and iterate to improve performance and uncover new opportunities.
- Build new relationships and work in parallel with other subject areas at the company.
What Youll Need:
- Bachelors degree or higher in economics computer science mathematics marketing or a related field.
- 3 years of validated experience in paid search preferably ecommerce or performance/direct response.
- Experience leading Google/Bing Shopping ads (Pmax).
- Experience with analytics platforms like Google Analytics or Adobe Analytics.
- Intermediate experience in Microsoft Excel.
- The ability to analyze large datasets to gain insights and make confident recommendations.
- Strong mathematical analytical and communication skills (written and verbal).
- Experience with A/B and multivariate testing and specific actions taken as a result.
- Ability to optimally work together with marketers product managers and engineers alike.
- A tenacious attitude for learning and tackling new challenges and a daring/selfstarting mentality.
- Proven interpersonal skills and ability to work independently with a backlog of projects and tasks.
- Flexibility for periodic travel.
Required Experience:
Manager
Employment Type
Full Time
