Director of Marketing and Communications
Director of Marketing and Communications
Posted on :
11-04-2025
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1 Vacancy
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Job Description
Heartworks/Building Blocks/ Little Sprouts Babilou Family US is a trusted leader in early childhood education dedicated to nurturing young minds through highquality programs in a safe and engaging environment. With multiple locations we are committed to helping families find the best learning experiences for their children.
We are seeking a creative and strategic Director of Marketing and Communicationsto lead our brand growth drive enrollment marketing and strengthen our presence in local communities. This role will be responsible for developing and executing a comprehensive marketing strategy overseeing digital and traditional campaigns and ensuring that we continue to be the top choice for early childhood education in our awardwinning early education and child care in the Northeast US MA NH CT and VT. This role is hybrid requiring up to 3 days a week in person at our Lawrence MA office space.
Responsibilities; Marketing Strategy & Brand Development
- Develop and implement a comprehensive marketing strategy to drive brand awareness and enrollment growth across all locations.
- Ensure brand consistency across all marketing materials messaging and digital platforms.
- Analyze industry trends parent behaviors and competitor strategies to refine our positioning.
Responsibilities; Lead Generation & Enrollment Marketing
- Partner with the sales team to create targeted campaigns that increase inquiries and enrollments.
- Oversee digital marketing efforts including SEO PPC social media email marketing and website optimization to attract new families.
- Develop communitybased marketing initiatives including partnerships with local businesses events and referral programs.
Responsibilities; Content & Digital Strategy
- Lead the development of compelling content including blogs social media videos and testimonials to showcase the impact of Centers.
- Manage the companys website ensuring it is engaging informative and optimized for conversions.
- Oversee social media strategy engagement and paid advertising efforts to build a strong online presence.
Responsibilities; Team Leadership & Collaboration
- Lead and mentor a marketing team fostering a culture of creativity collaboration and datadriven decisionmaking.
- Work closely with center directors and sales teams to ensure marketing efforts align with enrollment goals.
- Manage external vendors and agencies including graphic designers PR firms and digital marketing consultants.
Responsibilities; Performance Tracking & Budget Management
- Monitor and analyze marketing performance metrics using data to optimize campaigns and improve ROI.
- Develop and manage the marketing budget ensuring costeffective and highimpact marketing initiatives.
- Provide regular reports and insights to leadership on marketing effectiveness and key performance indicators.
Qualifications & Skills
- 7 years of marketing experience with at least 3 years in a leadership role preferably in education childcare retail or multilocation service industries.
- Proven success in lead generation digital marketing and brand building.
- Strong expertise in SEO social media marketing PPC advertising and content marketing.
- Is able to work at least a fulltime 40hour a week schedule sometimes offhours as the business requires (i.e. deadlines networking events conferences business dinners etc..
- Is able to sit for long periods of time at a computer in a primarily sedentary position; manual dexterity required to use desktop computer and peripherals.
- Travel may be required (less than 20 of time);
- Excellent communication storytelling and project management skills.
- Experience using CRM systems Google Analytics and marketing automation tools.
- Passion for early childhood education and a deep understanding of family decisionmaking in the industry.
Why Join Us
- Opportunity to make a lasting impact by helping families find highquality early education.
- Collaborative and missiondriven work environment.
- Competitive compensation performancebased incentives and benefits.
- Professional development and growth opportunities.
- If you are a passionate marketing leader ready to drive brand growth and enrollment wed love to hear from you!
Were Growing!
Little Sprouts LLC is a subsidiary of Babilou Family the largest childcare and early education group in Europe. The company provides awardwinning early education and child care in the Northeast US through Little Sprouts (MA & NH) Building Blocks and Childs World Academy (CT) and Heartworks Loveworks & STEAMworks (VT). Our employees are passionate about serving children with joy and confidence every day so we are able to create a family and employee experience that is so much more than just daycare. Together we are on a meaningful journey to elevate those who dedicate their careers to helping children learn thrive and grow.
#LIHybrid
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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