Retail Digital Strategy Director
Retail Digital Strategy Director
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Job Description:
Role Overview:
The Retail Digital Strategy Director (L3 is responsible for driving digital adoption across AT&Ts retail operations and crossfunctional teams. Reporting to the Head of Digital Strategy & Transformation this leader will develop and implement strategies to increase digital engagement in retail channels while optimizing revenue and cost efficiency. This role will play a critical part in leading change management efforts to ensure the smooth transition and adoption of new digital processes and systems across AT&Ts retail footprint. The Retail Digital Strategy Director will collaborate closely with internal stakeholders to drive alignment and operational excellence in digitalfirst retail experiences.
This role is based in Dallas Texas requiring inoffice presence 5 days/week. Relocation assistance is available for qualified candidates.
Key Responsibilities:
- Develop and execute a comprehensive digital adoption strategy within AT&Ts instore and online retail touch points to drive engagement and optimize customer experiences.
- Manage revenue and cost targets associated with digital customer adoption in retail environments.
- Lead change management initiatives to ensure smooth transitions in digital process implementation and system adoption.
- Collaborate with crossfunctional partners including Retail Operations Marketing and Technology teams to align digital strategy with business objectives.
- Identify key performance metrics and leverage data analytics to track digital adoption trends and optimize performance.
- Partner with store teams to ensure seamless integration of digital tools and platforms into retail operations.
- Advocate for customercentric digital experiences by ensuring strategies align with evolving consumer behaviors and preferences.
- Provide thought leadership on emerging digital retail trends helping AT&T maintain a competitive advantage.
Qualifications:
Required:
- Bachelors degree in Business Marketing Technology or a related field; advanced degree (MBA or equivalent) preferred.
- 10 years of experience in digital strategy retail transformation or related roles.
- Strong expertise in digital adoption strategies change management and retail operations.
- Experience managing revenue and cost targets within a digitalfirst retail environment.
- Demonstrated ability to lead crossfunctional teams and drive alignment across business units.
- Strong analytical skills with the ability to interpret data and drive strategic decisions.
Preferred:
- Experience working in a large highly matrixed organization.
- Familiarity with emerging digital retail technologies and customer engagement platforms.
- Knowledge of omnichannel retail strategies and best practices.
Desired Outcomes:
- Drive measurable increases in digital adoption across AT&Ts retail operations.
- Ensure successful implementation of digital processes and systems minimizing disruption to retail operations.
- Optimize revenue and cost efficiencies related to digital adoption in stores.
- Improve customer satisfaction by integrating seamless digital experiences within the retail environment.
- Position AT&T as a leader in digitalfirst retail transformation.
Key Traits:
- Strategic thinker with a strong focus on and results.
- Change leader with the ability to drive largescale digital adoption.
- Collaborative and adept at building partnerships across diverse teams.
- Datadriven decisionmaker with a customercentric mindset.
- Adaptable and innovative with a passion for digital transformation.
Benefits and Perks:
At AT&T we recognize that our people are our most valuable asset. We offer a competitive benefits package designed to enhance wellbeing and provide peace of mind. Benefits may include:
- Health and Wellness: Comprehensive medical dental and vision coverage options.
- Financial Security: 401(k) retirement savings plan with company matching life insurance and disability coverage.
- Paid Time Off: Generous vacation holiday and sick leave policies to support worklife balance.
- Professional Development: Access to training programs leadership development opportunities and tuition reimbursement.
- Additional Perks: Employee discounts wellness programs commuter benefits and more.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas TexasSalary Range:
$174100.00 $261100.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Required Experience:
Director
Employment Type
Full-Time
