SEO Content Strategist
SEO Content Strategist
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$ 100000 - 125000
1 Vacancy
Job Description
Title:SEO Content Strategist
Employment Type:Fulltime
Location:New York NY
First Look SEO Content Strategist:
The Arena Group is seeking an energetic organized and accomplishedSEO Content Strategistwho excels in a teambased collaborative operation and is comfortable working in a highpaced environment.The SEO Content Strategistwill help develop manage and drive audience strategy and growth for several properties in collaboration with the broader audience team. The ideal candidate should be proactive and able to participate in editorial strategy and the ideation process and have interest in sports and sportsrelated content business stories financial news and automotive news.
The Arena Groups expected annualized base salary range for this position is currently$100000 $125000.Actual salaries will vary based on multiple factors including location education experience and other factors permitted by law. The listed salary range is but one component of The Arena Groups total compensation and benefits available to its employees.Please note: Due to the volume of applications we receive only applicants selected for consideration will be contacted.
What Youll Do:
Guide editorial teams on best practices for onpage elements including titles meta descriptions internal linking headers and structured data to improve organic reach.
Build and maintain regular weekly monthly and quarterly reporting focused on editorial performance content analytics and traffic trends to the edit team and other key stakeholders.
Provide insights and partner closely with edit to help them understand audiences across all distribution sources by analyzing traffic and content trends.
Get handson with the edit team providing both evergreen and timely SEO content recommendations as well as vetting content calendars and providing daily improvements to content prior to publishing.
Analyze realtime audience trends to help identify and acquire new audiences by creating and optimizing campaigns in partnership with Editorial and the broader Audience Development team leveraging audience data from platforms like Parsley Google Analytics and Google Trends.
Perform rigorous technical SEO audits identifying issues related to site architecture crawlability indexability accessibility and page speed and work closely with product and engineering teams to implement solutions.
Identify new opportunities to drive referral traffic through innovative content distribution and optimization tactics.
Alerting content teams to needed evergreen content updates.
What Youll Bring:
710 years of SEO experience preferably in a media publishing or contentdriven environment.
Strong analytical expertise with a proven record of using datadriven methods to significantly increase organic traffic and engagement.
Expertise in keyword research content optimization and competitive analysis using tools such as Google Analytics Google Search Console Ahrefs SEMRush Lumar or Screaming Frog.
Advanced understanding of SEO factors including URL structures meta titles headers site structure crawlability indexability accessibility page speed optimization and schema markup.
Proven track record of working with product teams to identify and fix technical SEO problems and implement best practices.
Deep understanding of Google Discover and best practices to improve user intent impressions and CTR.
Strong experience in analyzing content performance and audience behaviors related to the world of sports business finance and automotive.
General fluency in all things social media and the major platforms (Facebook Instagram Twitter Pinterest TikTok) including general best practices for each major platform
Collaborative team player with exceptional attention to detail organizational skills and ability to synthesize complex data into actionable insights.
Willingness to work flexible hours as needed
Snapshot of Benefits:
Medical Dental and Vision Coverage
Retirement Savings Plan 401K) with company match
Flexible Spending Account (FSA) & Health Savings Account (HSA)
Commuter Benefits
Reimbursement for business cell phone use per company policy
Unlimited Paid Time Off
Paid Parental Leave
12 Paid Holidays
About Us:
The Arena Group (NYSE American: AREN) is an innovative technology platform and media company with a proven cuttingedge playbook that transforms media brands. Our unified technology platform empowers creators and publishers with tools to publish and monetize their content while also leveraging quality journalism of anchor brands like TheStreet Parade Mens Journal and Athlon Sports to build their businesses. The company aggregates content across a diverse portfolio of brands reaching over 100 million users monthly. Visit us atthearenagroupand discover how we are revolutionizing the world of digital media.
The Arena Group is an equal opportunity employer committed to fostering an inclusive environment. We do not discriminate against any employee or applicant for employment on the basis of age race color ancestry national origin religion disability sex gender identity or expression sexual orientation status as a protected veteran or any other protected status in accordance with applicable law. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Employment Type
Full-Time
