Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Wood Mackenzie is the global data and analytics business for the renewables energy and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an everchanging world companies and governments need reliable and actionable insight to lead the transition to a sustainable future. Thats why we cover the entire supply chain with unparalleled breadth and depth backed by over 50 years experience. Our team of over 2400 experts operating across 30 global locations are enabling customers decisions through realtime analytics consultancy events and thought leadership. Together we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.
Wood Mackenzie Values
- Inclusive we succeed together
- Trusting we choose to trust each other
- Customer committed we put customers at the heart of our decisions
- Future Focused we accelerate change
- Curious we turn knowledge into action
Role Purpose
The Marketing Manager is responsible for supporting the growth goals of our priority accounts and customer segments. They will plan and implement customercentric campaigns using performance data and insight to make continuous improvements and achieve goals.
The Marketing Manager reports to the Marketing Director Audiences and ABM and will collaborate closely with the Global Marketing team to deliver on their plans. The ideal candidate will be a confident B2B marketing professional and a natural crossfunctional collaborator.
Main Responsibilities
Develop effective and compelling marketing strategies to support priority goals and drive growth within our highest priority accounts and customer segments
Develop and execute integrated marketing campaigns and tactics in line with the strategy utilising the full marketing channel mix and martech stack
Continuously analyse and evaluate campaigns to improve performance and deliver on KPIs
Work with Product and Content Marketing to help build compelling narratives around Wood Mackenzies products and offerings
Work collaboratively with the global marketing team to maximise reach and performance of campaigns and to share best practices
Utilise customer and market insights to inform strategy and planning
Collaborate seamlessly with the leadership and commercial teams to maintain alignment on growth priorities and to ensure customercentricity is at the heart of all our campaigns
Effectively manage stakeholder relationships across the business and provide regular performance updates
Manage a budget and deliver on agreed ROI
About You
Previous experience in B2B organisations where you were responsible for developing the campaign strategy and delivering on the tactical plan
Relevant Bachelors degree or equivalent vocational qualifications
Experienced martech user (experience using Salesforce and Pardot is an advantage)
Comfortable using marketing performance metrics and insights to interpret trends and drive decision making
Agile and flexible marketer who can thrive in a fastpaced environment
Excels at problem solving and approaching issues in multiple ways
Strong customer focus both internal and external
Strong communication skills and a natural collaborator
Able to build and maintain effective crossfunctional relationships and comfortable working in a matrixed environment
A customerfirst growthoriented mindset
Knowledge of the energy renewables & commodity markets is a distinct advantage
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Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race colour religion age sex national origin disability or protected veteran status. You can find out more about your rights under the law at www.eeoc
If you are applying for a role and have a physical or mental disability we will support you with your application or through the hiring process.
Required Experience:
Manager
Employment Type
Full-Time
