Senior Analyst Advertising Technology and Activation Strategies
Senior Analyst Advertising Technology and Activation Strategies
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$ 119000 - 193000
1 Vacancy
Job Description
At Forrester were trusted to work on trailblazing mission critical problems that business and technology leaders face today. Thats why were always looking to empower talented individuals to perform at their best every single day. Were proud of our community of smart people and vibrant voices who come together to do whats right by our clients and each other. Our success is driven by curiosity courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.
About This Role:
The Senior Analyst conducts innovative research and delivers advice to clients through written reports consulting client inquiries and speeches. As part of Forresters B2C marketing research team this analyst serves leaders who make strategic organizational and technology decisions to power growth and new revenue streams with customercentric advertising and commerce strategies. This role entails research and analysis writing and delivering various content types including speaking engagements that balance visionary points of view with practical advice and guidance.
Brands pursue multiple revenue streams including audience and content monetization ecommerce and retail sales affiliate marketing subscriptions and more. The key is effective use of advertising technologies and advertising activation. A successful analyst candidate will guide marketing and digital business leaders ad tech investments and activation decisions across the digital advertising ecosystem. You have a deep understanding of the business of advertising and a strong POV on modern ad tech stack components such as SSPs ad servers and identity/audience solutions. You also understand common monetization models and how they integrate with the broader commerce strategies.
The ideal candidate has a confident voice and is comfortable speaking with the press delivering keynote speeches and advising technology marketing and digital business executives across industries. We are looking for an individual who is motivated to address Forrester clients top priorities by guiding and advising them on the future of advertising technology and activation strategies.
Job Description:
- Content planning: Determine an integrated research and content portfolio based on clients top priorities and market opportunities.
- Research: Oversee conduct and analyze primary research based on content plan.
- Publishing: Write/produce content in various formats (reports blog posts data digests infographics video etc..
- Client engagement: Apply Forresters research and frameworks to help clients solve business challenges through short and longterm consulting engagements.
- Thought leadership: Establish an industry presence as an influential speaker and thinker. Speak with the press present at Forrester and external industry events and deliver client presentations and webinars.
- Coverage development: Evolve and productize marketplace coverage and work with Forrester sales and analyst relations to evangelize it with clients and prospects.
Job Requirements:
- At least 5 years relevant experience at an agency technology vendor brand (inhouse) or consulting firm.
- Understanding of the advertising and commerce technology landscape how the componentry works together with owned experiences media and marketplaces how it intersects with services solutions such as those provided by agencies and the industrys vendor landscape.
- Understanding of media planning buying and ad ops process.
- Superior writing presentation and analytical skills.
- The ability to be bold and conceptual yet practical and actionable.
- A profound spirit of collaboration as part of a supportive integrated team.
- The ability to travel 2030 based on client need.
Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition with the exception of New York City and San Francisco. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidates primary work location experience training education and credentials.
Base salary range: $
Base salary range for New York City NY & San Francisco CA: $
For employees based in Washington State the percentage listed here is an estimated bonus target as a percentage of base salary in accordance with the Forrester Employee Bonus plan. Individual and company performance as well as other eligibility criteria will determine the actual incentive amount.
Bonus target: 10
For information on benefits please visit: https://forresterbenefits/
The application deadline is April 30 2025 Please refer to the job posting on Forrester careers page if the deadline has been extended
Were a network of knowledge and experience leading to richer fuller careers. Here were always learning. Whether you want to hone your strengths or discover new ones Forrester is the place to go for it. Its a place where everyone is given the tools support and runway they need to go far. Well be right there beside you every step of the way.
Lets be bold together.
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FLSA Status:
ExemptHere at Forrester we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forresters recruitment process. If you would like to discuss a reasonable accommodation please reach out to .
Forrester Research Inc. is an Equal Employment Opportunity Employer. As a federal contractor Forrester encourages veterans and individuals with disabilities to apply for employment.
Forrester will consider all qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Required Experience:
Senior IC
Employment Type
Full Time
