Social Media Content Manager - Year RoundFull Time - Keystone CO

Experience of a Lifetime. More than just our mission these words describe our unique and iconic resorts and the people who share a desire to achieve and experience excellence. One of our core values is providing an exceptional experience to our guests and to our employees. An opportunity to work at Vail Resorts is an opportunity to bring out your full passion for everything our company stands for including our commitment to our product the communities we live in the environment and our shareholders. Our employees are good at what they do and we welcome people who bring enthusiasm and pride to work.

Keystone With three unbelievable mountains tons of outdoor adventures lodging and dining all in two unique villages its clear that Keystone is the best place to experience the best of the Rocky Mountains. But what really sets us apart is our people; Keystones staff is friendly engaging and has an eye for the little details that make a big difference. With a heart for guest service our staff is what makes an Experience of a Lifetime possible for every guest that visits the resort.

Job Description:

The Content Manager works directly under the Senior Marketing Manager and with the Marketing and Communications team members to develop and implement Keystones social media content planning and strategy. We are looking for a fun creative person who is talented in generating content for Keystones various social channels including Facebook Twitter Instagram Pinterest Google Plus. Manager is responsible for leveraging social media to grow Keystones brand awareness increasing visitation grow key segments such as family and grow loyalty. Tailor content to specific audiences. Develop and foster our fan/follower base through strategic development of the content calendar content and promotion creation and and daily interaction with our audience(s). The right candidate for the position will offer a balance of cuttingedge thinking and digital innovation with a calm and persistent connection with our online community.

The Content Manager will also lead the strategic development and implementation of our email program. The manager is also responsible for copywriting developing key marketing

messages and promotions supporting all of our departments marketing needs and leveraging our email database to segment and target audiences. Develop business goals and KPIs and utilize analytics to measure results.

Additionally as Content Manager you will lead photo shoots our blog and all content creation. This includes obtaining and working with models and athletes supporting all of our lines of business throughout the resort supporting the greater Marketing Events and Communications teams work closely with other internal company team members and thirdparty agencies. Manage a Content Coordinator that will report directly to the Content Manager.

Essential Job Responsibilities and Qualifications:

• Leverage your strong creative skills; regularly working with Marketing Dept. and managers throughout Keystone Resort to develop and execute on Social content including onmountain villages activities events etc.
• Strong photography skills is a major plus.
• Strong skills in digital creative production and post production. Working knowledge of Adobe Creative Suite (Photoshop Illustrator InDesign).
• Must have excellent written/communication skills. The Content Manager will provide the Keystone blog with fun original content and develop content for specific audiences through email.
• Strong project management skills and professionalism Work with Keystones various departments to create plans e.g. restaurants ski and ride school tubing hill etc.
• Lead photo shoots work with models and athletes.
• Responsible for recruiting and maintaining a pool of available ski/ride and lifestyle models.
• Responsible for the strategic creation of a content/editorial plan to support Keystones business objectives.
• Experience producing high quality photo assets video production/editing web or app coding are a valuable plus.
• Graphic design skills are a plus.
• Video shooting and production a major plus.

Please Note: All content produced by person in this position is property of Vail Resorts.

Additional Qualifications:

• Education:Bachelors Degree or above preferably in Business Marketing Advertising and/or Communications
• 5 years professional marketing experience managing media plans and working with creative agencies (from client or agency side) independent designers and vendors
• 2 years of social media management experience within a business brand or agency setting e.g. managing brand and business social pages including Facebook Twitter Foursquare etc.
• High level experience working with Excel Word & Power Point and all prevalent social media platforms (Facebook Twitter Foursquare Google Pinterest etc
• Preferred: Photoshop Illustrator and/or In Design skills and/or experience leveraging social media management and measurement tools/platforms (e.g. Buddy Media Context Optional Hootsuite Adobe/Omniture etc)
• Comfortable skiing/riding advanced runs in variable conditions; downhill mountain biking skills a plus
• Other valuable skills/experience:experience in producing high quality photo assets video production/editing web or web/social app coding

Interesting and Informational Links:

• Find out more about Vail Resorts Recruitment and like our page on Facebook
• Find out more about Keystone Resort
• Find out more about our Company Policies

Have Fun. Serve Others. Do Right. Drive Value. Do Good. Be Safe. These are the values Vail Resorts employees embrace daily. As the premier mountain resort company in the world and a leader in luxury destinationbased travel at iconic locations we operate in three highly integrated and interdependent segments including mountain lodging and real estate. Vail Resorts employees are good at what they do and we welcome people who bring enthusiasm pride and commitment to creating an Experience of a Lifetime to our stakeholders.

Vail Resorts is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability or protected veteran status.