Marketing Associate
Marketing Associate
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Job Description
Reporting to the Director Marketing the Marketing Associate supports initiates and executes Evocos marketing programs. The Marketing Associate facilitates sales and business development through lead generation lead nurturing; develops compelling sales tools collateral and company website; continually evaluates performance against plan and recommends the adjustment of marketing strategies and plans when required.
DUTIES AND RESPONSIBILITIES
Program Development & Management
Research new and emerging marketing program opportunities to identify appropriate options for Evoco.
Support develop and implement marketing programs including assisting with creative and concept development program plan and budget implementation of plan and measurement of results.
Assist in development and lead of marketing launch plans in support of launch of new Evoco products and services.
Maintain marketing program information and key supporting documents in Salesforce and other related systems.
Lead Generation & Nurturing
Using Hubspot Marketing Automation platform to drive and measure performance of various outbound and inbound marketing initiatives.
Leverage Hubspot to improve effectiveness and results of campaigns.Develop implement and measure the results of lead generation and nurturing programs such as trade shows webinars email online and direct marketing. Test new program types messages/content media.
Uses Salesforce as the primary corporate database for contact information for all customers prospects/leads partners vendors analysts media and others. Develop the expertise to use Salesforce for list development targeting or segmentation and maintenance.
Marketing Communications.
Design write and oversee the production of product marketing materials including sales presentations product brochures and data sheets web content white papers and other materials as required.
Support internal and team communications as required.
Has good understanding of key words strategy and can incorporate into overall copywriting.
JOB REQUIREMENTS
College or University degree required. Concentration in Business or Marketing preferred.
At least 5 years experience in marketing with relevant B2B industry experience or technology services experience an asset.
Selfstarter highly organized able to work independently from plan with minimal direction.
Strong leadership and consensusbuilding skills able to work directly with Sales team executives partners and product manager(s) at all levels.
Pragmatic Marketing certification is an asset.
If you meet the criteria above apply today by submitting a cover letter and resume to with the job title in the subject line. All applications will be reviewed but only those applicants selected for an interview will be contacted. We thank all applicants for their interest in Evoco Inc.
Required Experience:
IC
Employment Type
Full Time
