Commercial Audience Executive

Welcome to Warner Bros. Discovery the stuff dreams are made of.

Who We Are

When we say the stuff dreams are made of were not just referring to the world of wizards dragons and superheroes or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life the creators bringing them to your living rooms and the dreamers creating whats next

From brilliant creatives to technology trailblazers across the globe WBD offers career defining opportunities thoughtfully curated benefits and the tools to explore and grow into your best selves. Here you are supported here you are celebrated here you can thrive.

Your New Role

The Commercial Audience Executive will support the Ad Sales team in maximizing commercial ad revenues across our Streaming and Digital platforms. You will assist in building and packaging audiences across the WBD UK network gaining valuable experience with audience data types and their role in supporting advertising campaigns in streaming environments. While prior knowledge of audience data and 1st party data collection is helpful a willingness to learn and develop these skills is essential. You will also contribute to creating pre/postsales materials and supporting sales strategies. The ideal candidate will be eager to build strong relationships both internally and externally with a proactive approach to communication and collaboration.

Your Role Accountabilities

• Support the Commercial Audience Manager and senior management team in implementing the Audience Data and Measurement strategy for the UK business.
• Assist with the daytoday tasks related to managing the DMP and liaising with technology partners.
• Help maximize 1st party data collection across WBD UK properties while contributing to building and maintaining an audience product portfolio.
• Work alongside the Commercial team to provide audience information and reporting for presales efforts contributing to the creation of clear and engaging audience materials.
• Support audience optimization efforts by reviewing audience segments and suggesting actionable recommendations.
• Learn and apply audience segmentation best practices while developing an understanding of the marketing funnel and customer journey.
• Collaborate with Ad Sales to help develop targeting recommendations creative strategies and desired outcomes for client briefs.
• Assist with audience troubleshooting and escalate issues to appropriate stakeholders when needed.
• Contribute to postcampaign insights measurement setup and collateral preparation supporting presentations for internal and external stakeholders.
• Provide assistance in project management and onboarding of new data platforms and sources.
• Build strong working relationships with internal teams to support timely deployment and updates of data solutions.
• Stay informed of industry trends and share relevant updates with management by attending events and tracking new developments regulations and opportunities.

Qualifications & Experience

• Experience working for a digital publishing or streaming business or in an audience data field
• Knowledge of data management platforms
• Experience working with partners such as Permutive Audience Project Snowflake and Liveramp favourable
• Experience working with audience segmentation and campaign measurement
• Experience working with multiple SSPs/DSPs & Ad Servers favourable
• Familiarity with Business Intelligence tools and organizing data sets
• Handle multiple tasks and workstreams simultaneously ensuring adherence to best practices.
• Be an excellent presenter comfortable presenting internally and externally
• Have an interest in Streaming and the role advertising plays
• Able to work both independently and collaboratively with team members as well as in crossfunctional groups
• Demonstrates impressive attention to detail accuracy and strong organizational skills

How We Get Things Done

This last bit is probably the most important! Here at WBD our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd/guidingprinciples/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process please visit our accessibility page for instructions to submit your request.