Senior Manager Marketing and Communications Email Marketing
Senior Manager Marketing and Communications Email Marketing
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USD 80000 - 85000
1 Vacancy
Job Description
Job Title: Senior Manager Marketing & Communications (Email Marketing)
Functional Team: Marketing
Job Type: FullTime
FLSA Classification: Exempt
Location: Hybrid in New York City (NY) Chicago (IL) Bay Area or Los Angeles (CA) Miami (FL)
Desired Start Date: May 26th 2025
Direct Supervisor: Senior Director of Marketing and Communications
Who We Are
COOP is building a diverse movement of upwardly mobile firstgeneration college grads overcoming underemployment through digital skills and peer connections. We want to reignite our nations promise of upward mobility for those who strive to achieve a brighter future for themselves and their familiesto ensure the American Dream is a reality for all. We connect un/underemployed firstgen college graduates to one anotherwithin cohorts and across generations of cohorts. By growing their peer professional networks members of our community achieve upward economic mobility by building the skills and connections they need for the careers they deserve.
Our intervention for underemployed graduates has produced compelling wage outcomes for thousands of firstgeneration and lowincome grads in New York California Illinois and Florida.
Within 12 months of program completion threeinfour COOP alumni are fully employed.
Learn more about COOP Careers here:
Our Workplace
COOP is an alumniled organization where we bring our authentic selves to work every day. Over 60 of our staff members have been program participants which translates into a workplace that is missiondriven with deep connections to our community. Rooted in the core values that comprise our three pillars of Head Heart and Hustle we approach our work with empathy curiosity and a shared sense of purpose.
Our teams span across NYC Bay Area Los Angeles Chicago and Miami. We come together virtually each month to create space for collective learning and professional development and regionally inperson each month to build connections. We approach our shared mission of overcoming underemployment with resourcefulness and optimism while bringing fun to the challenge.
What You Will Do
The Senior Manager of Marketing and Communications (Email Marketing) will lead the and optimization of COOPs email marketing campaigns leveraging Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) and other tools. This role focuses on audience segmentation automation and performance analytics to engage stakeholders including alumni program participants donors and partners.
Youll be responsible for designing and deploying email campaigns building segmented workflows and collaborating crossfunctionally with teams to enhance digital communications. This role requires technical expertise in email marketing platforms specifically MCAE (Pardot) as well as the ability to optimize campaigns for maximum impact.
Responsibilities
Email marketing and optimization 60
- Develop test and execute email marketing campaigns using MCAE including automation workflows and segmentation strategies.
- Design and optimize responsive email templates ensuring strong deliverability and engagement.
- Build and analyze audience segments to refine targeting and improve open and clickthrough rates.
- Deploy email campaigns using leading email marketing platforms including Salesforce MCAE and similar tools.
- Develop and manage complex segmented workflows to personalize and optimize campaign performance.
- Maintain quality control of email content ensuring consistency in branding tone and accuracy.
- Provide guidance and documentation to ensure internal teams follow best practices in email .
Collaboration and crossfunctional support 15
- Work closely with recruiting program alumni and fundraising teams to support email marketing initiatives.
- Coordinate with the IT team to ensure smooth data integration and CRM optimization.
- Support crosschannel communication efforts including SMS and other owned media.
- Assist in developing standard operating procedures (SOPs) for email marketing workflows and automation.
Process improvement and reporting 15
- Monitor and analyze email performance metrics providing insights to improve engagement and conversion rates.
- Document and refine email marketing processes to enhance efficiency.
- Stay uptodate on industry trends and digital marketing best practices.
- Train internal teams as needed on email automation and CRM best practices.
Website and digital content management 10
- Manage and update website content ensuring accuracy relevance and SEO optimization.
- Support the design and functionality of COOPs website making improvements as needed.
- Ensure integration between email website and CRM to streamline data flows.
- Collaborate with crossfunctional teams to align website updates with broader marketing initiatives.
Who We Need
The ideal candidate will bring expertise in designing and deploying emails using Salesforce Marketing Cloud Account Engagement (formerly Pardot) Salesforce NPC and Salesforce Marketing Cloud. You will be adept at building complex segmented audiences and workflows to maximize the impact of digital campaigns.
Required Qualifications
- 3 years of experience in email marketing.
- Proficiency in Marketing Cloud Account Engagement (MCAE/Pardot) including automation segmentation and reporting.
- Expertise in designing and deploying segmented email campaigns with automation workflows using MCAEs Engagement Studio.
- Strong understanding of email analytics and A/B testing to optimize performance.
- Knowledge of HTML for email development.
Preferred Qualifications
- Additional experience with email marketing platforms including Salesforce NPC Salesforce Marketing Cloud would be helpful.
- Basic website management (Squarespace preferred but not required).
Who You Are
- Mission Driven Deeply committed to COOPs mission and values.
- Initiative and Results Driven Adept at identifying growth opportunities and challenges for small businesses by analyzing their online presence and aligning COOP cohorts to address needs and drive expansion. A proactive selfstarter with a customerfocused mindset. Excellent attention to detail organization and time management skills.
- Strategic Thinker Capable of implementing plans with assertiveness and clarity.
- Collaborator An effective communicator who provides timely professional support and feedback to teammates COOPers alumni Captains clients and HQ. Excellent at building relationships and collaborating with others; a true team player. Youre also able to Ability to work independently while collaborating with crossfunctional teams.
- Adaptability You Adapt and respond to change effectively; proactively seeks opportunities to be supportive of change and serve our mission.
What We Offer You
COOP Careers believes it is missioncritical to hire retain and motivate highly qualified passionate dedicated professionals and is committed to providing a fair and comprehensive compensation package which includes:
- Base Annual Salary: $80000 $85000 (commensurate with experience)
- A generous and flexible vacation policy including holidays and office closures for Wellness Weeks the last week of December and first week of July
- 100 employerfunded comprehensive medical dental and vision coverage for you 80 employerfunded coverage for dependents)
- Flexible spending account benefits (healthcare dependent care and commuter)
- 401(K) retirement plan and 4 employer match eligibility to participate after one year of service
Hybrid Working Policy
COOPs hybrid workplace strikes a thoughtful balance between athome flexibility and inperson chemistry. Regular shared experience in person (structured and spontaneous) will enhance collaboration strengthen existing relationships and forge new ones within and across teams. Intentional casual and joyful moments together will infuse our culture with the sense of community that makes COOP unique and powerful and will collectively push us toward our shared purpose.
Currently all COOP team members are working remotely and attending a onceamonth inperson coworking and teambuilding day at our colocated space in lower Manhattan (Civic Hall 124 E 14th St New York NY 10003 for NYC team members and in San Francisco (Swissnex San Francisco Pier 17 The Embarcadero Suite 800 San Francisco CA 94111 for Bay Area team members or a mutually convenient coworking location for our Los Angeles Chicago and Miami team members.
Residency Policy
All employees must reside within commuting distance (approximately two hours) of a COOP Program site located in the following cities: Chicago Los Angeles Miami New York Bay Area and within the states of CA CT FL IL IN NJ or NY.
Diversity Equity and Inclusion
COOP provides equal employment opportunities (EEO) to all employees and applicants without regard to race color religion sex sexual orientation gender identity national origin age disability or genetics. We seek to build a diverse staff representative of the communities we serve. All qualified applicants are strongly encouraged to apply.
Required Experience:
Manager
Employment Type
Full-Time
