Director Field Sales Western Canada
Director Field Sales Western Canada
Posted on :
11-04-2025
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1 Vacancy
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Job Description
About Us !
As part of the largest baking company in the world Bimbo Canada is a leading producer and distributor of packaged fresh bread bakery products and snacks. We produce and distribute more than 1000 products across; 18 brands Canadians know and trust like Dempsters Villaggio POM Bon Matin Stonemill Natural Bakery Takis Thomas Little Bites Vachon Hostess and more.
In business for more than 110 years the company operates 15 bakeries and employs approximately 4000 associates across Canada. Bimbo Canada pursues our goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains retail outlets and foodservice operations across Canada.
At Bimbo Canada were more than just a bakery were a family dedicated to baking delicious moments for millions. Our values are the foundation of our success and were looking for associates who shares our commitment to excellence.
Hiring Requirements:
Bimbo Canada reaches 50000 points of sale through various distribution models including independently operated Direct to Store (DSD) routes direct ship third party distributors crossdock/customer warehouse and others. The Transformation & Sales Optimization department within Bimbo Canada is responsible for our go to market strategy to ensure we bring our products and services to the market in a way thats targeted to customer segments value proposition sales channels and cost effectiveness with the objective of ensuring we can consistently exceed the expectations of each customer and achieve our business objectives.
As the Director of Field Sales for Western Canada you will play a critical role in shaping and executing the regional sales strategy. You will be responsible for driving volume and revenue growth expanding market share and optimizing the instore presence of Bimbo Canadas beloved brands and products. Leading a highperforming sales team you will collaborate with key internal and external stakeholders to achieve strategic goals and deliver exceptional field .
This position demands a strong leader with a proven track record in customer sales field sales team management and customer relationship development within the consumer packaged goods (CPG) industry. You will ensure our products are visible and wellexecuted in retail environments driving both shortterm growth and longterm brand loyalty.
Key Responsibilities:
As part of the largest baking company in the world Bimbo Canada is a leading producer and distributor of packaged fresh bread bakery products and snacks. We produce and distribute more than 1000 products across; 18 brands Canadians know and trust like Dempsters Villaggio POM Bon Matin Stonemill Natural Bakery Takis Thomas Little Bites Vachon Hostess and more.
In business for more than 110 years the company operates 15 bakeries and employs approximately 4000 associates across Canada. Bimbo Canada pursues our goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains retail outlets and foodservice operations across Canada.
At Bimbo Canada were more than just a bakery were a family dedicated to baking delicious moments for millions. Our values are the foundation of our success and were looking for associates who shares our commitment to excellence.
Hiring Requirements:
Bimbo Canada reaches 50000 points of sale through various distribution models including independently operated Direct to Store (DSD) routes direct ship third party distributors crossdock/customer warehouse and others. The Transformation & Sales Optimization department within Bimbo Canada is responsible for our go to market strategy to ensure we bring our products and services to the market in a way thats targeted to customer segments value proposition sales channels and cost effectiveness with the objective of ensuring we can consistently exceed the expectations of each customer and achieve our business objectives.
As the Director of Field Sales for Western Canada you will play a critical role in shaping and executing the regional sales strategy. You will be responsible for driving volume and revenue growth expanding market share and optimizing the instore presence of Bimbo Canadas beloved brands and products. Leading a highperforming sales team you will collaborate with key internal and external stakeholders to achieve strategic goals and deliver exceptional field .
This position demands a strong leader with a proven track record in customer sales field sales team management and customer relationship development within the consumer packaged goods (CPG) industry. You will ensure our products are visible and wellexecuted in retail environments driving both shortterm growth and longterm brand loyalty.
Key Responsibilities:
- Sales Leadership & Strategy: Lead and execute the sales strategy for the West region to meet and exceed revenue distribution and profit targets. Ensure alignment with national goals and customer priorities.
Team Development & Management: Build coach and lead a team of sales professionals to ensure maximum effectiveness and impact. Foster a culture of accountability continuous improvement and collaboration. Ensure the team is wellequipped to execute sales strategies and meet goals. - Go to Market : Develop and execute current and new distribution models to maximize distribution and volume growth in all channels. Lead the recruitment development. Coaching and engagement of our DSD Independent Distributors ensuring they are aligned with company strategies and equipped with the tools and resources needed for success.
- Customer Relationship Management: Develop and nurture relationships with key retail partners and distributors across Western Canada. Identify opportunities for growth and work closely with retailers to optimize product placement pricing and promotional activities.
- Excellence: Oversee the of instore programs ensuring merchandising promotions and sales initiatives are flawlessly implemented. Maximize Bimbo Canadas visibility and impact at the point of sale through effective use of resources and sales tools.
- CrossFunctional Collaboration: Partner with marketing supply chain sales and operations teams to ensure timely of product launches promotions and field initiatives. Collaborate on the development of sales tools customer presentations and business cases for new opportunities.
- DataDriven Decisions: Leverage sales data market insights and competitive intelligence to make informed decisions and optimize the field sales strategy. Identify trends areas of opportunity and potential risks to guide sales planning and .
- Budget & Resource Management: Manage sales budgets ensuring resources are allocated efficiently to drive the best returns. Track expenses and investments ensuring accountability and alignment with broader business objectives.
- Sales Technology & Reporting: Utilize sales technology platforms to track performance streamline processes and enhance the teams productivity. Provide regular reporting on sales results forecasts and key insights to senior leadership.
Salary Range:$180K $195K
Experience & Education:
- Bachelors degree in business sales marketing or a related field.
- 10 years of progressive experience in sales with at least 5 years in a leadership role preferably in CPG food or retail.
- Proven track record of building and leading highperforming sales teams.
- Extensive knowledge of the Western Canada and Canadian retail landscape and key sales channels (e.g. grocery convenience mass merchandisers).
- Strong strategic planning skills with the ability to adapt strategies to evolving market conditions.
- Excellent negotiation and communication skills with a strong focus on customer engagement.
- Datadriven mindset with the ability to analyze and interpret sales metrics to inform decisionmaking.
- High level of comfort managing complex customer relationships and navigating dynamic business environments.
- Ability to thrive in a fastpaced resultsoriented environment
Growth Opportunities:Bimbo Canada is committed to your personal and professional growth. We offer training development and advancement opportunities within our organization.
Innovation: Be part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions.
Our Values:
We are incredibly proud to announce thatBimbo Canada has been named one of the 2024 Best Places to Work byCanadian HR Reporter (CHRR)! This tremendous honour recognizes our commitment to creating an outstanding workplace for our associates.
Furthermore we also have been recognized as one ofCanadas Most Admired Cultures byWaterstone Human Capital.This recognition is a reflection of how strong peoplefirst culture drives exceptional performance and sets us apart as industry leaders.
If you are ready to join a company that values its employees and makes delicious moments every day apply today!! Your journey with Bimbo Canada starts here.
We thank all interested applicants but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a prehire background check (including but not limited to criminal history reference credit and/or physical demands checks) as appropriate for the role and as permitted by law.
Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity equity and belonging in the workplace and encourages applications from qualified people of all genders visible minorities aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however only those candidates selected for an interview will be contacted.
Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact Bimbo Canada Accessibility at
Innovation: Be part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions.
Our Values:
- We value the person
- We are one community
- We get results
- We compete and win
- We are sharp operators
- We act with integrity
- We transcend and endure
We are incredibly proud to announce thatBimbo Canada has been named one of the 2024 Best Places to Work byCanadian HR Reporter (CHRR)! This tremendous honour recognizes our commitment to creating an outstanding workplace for our associates.
Furthermore we also have been recognized as one ofCanadas Most Admired Cultures byWaterstone Human Capital.This recognition is a reflection of how strong peoplefirst culture drives exceptional performance and sets us apart as industry leaders.
If you are ready to join a company that values its employees and makes delicious moments every day apply today!! Your journey with Bimbo Canada starts here.
We thank all interested applicants but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a prehire background check (including but not limited to criminal history reference credit and/or physical demands checks) as appropriate for the role and as permitted by law.
Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity equity and belonging in the workplace and encourages applications from qualified people of all genders visible minorities aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however only those candidates selected for an interview will be contacted.
Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact Bimbo Canada Accessibility at
Required Experience:
Director
Employment Type
Full Time
Key Skills
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