Head of Growth Marketing
Head of Growth Marketing
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Job Description
About GetYourGuide
our careers website to learn more.
The role
We seek an experienced growth marketing leader to scale our marketplaces emerging customer channels from 10 to 100.
The role is foundational to our Growth organization as we want to move away from channelsiloed thinking. It will include expanding the team working on marketplacewide problems (i.e. marketplace liquidity new vs repeat customer growth) and collaborating tightly with teams across the company including product and supply.
The role involves leading the SEO (or Affiliate) and Display channels overseeing a total of 45 direct reports. Based on your operational knowledge of the channels we can make decisions on the best team composition.
The role supposes the expansion of ownership within a timeframe based on the progress made in the first 365 days.
This position is both strategic and operational requiring you to plan 912 months ahead while staying closely involved with daytoday operations. We value lean team structures and expect our leaders to be deeply engaged in the details to ensure success.
You will:
- Lead the transformation of both direct and indirect teams towards a growth generalist mindset.
- Address marketplacewide problems (i.e. marketplace liquidity new vs repeat customer growth)
- Expand the team with more growth generalists.
- Own SEO
- Implement the programmatic roadmap to enhance SEO rankings across hundreds of thousands of pages
- Deliver highquality content roadmap in the Things to do topic space
- Key KPI: traffic growth at a guardrail CR
- Lead Display channels
- Manage core performance media (Google GDA Demand Gen DV360 Criteo) and paid social (Meta)
- Drive sustainable growth with a focus on midfunnel prospecting retargeting personalization and operational innovation
- Key KPI: is growing Net Revenue at a sustainable 90d ROAS
Who you are
- 7 years in growth marketing or a similar role
- Deep understanding of growth loops models and funnels
- Handson experience with Display and SEO (or Affiliate) channels
- Selfsufficiency: Ability to execute experiments in a fastpaced adaptive manner
- Preferable: marketplace experience
How we set you up for success:
- Invest in your development with an annual personal growth budget
- Enjoy flexibility with a hybrid workfromhome and telecommuting policy
- Save on transportation costs with discounted public transportation tickets
- Support your loved ones with generous maternity and paternity leave policies
And more...
We look forward to hearing from you
Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide.If you have any further questions please do not hesitate to contact us via .
We are an equalopportunity employer
Our commitment is that every qualified person will be evaluated according to skills regardless of age gender identity ethnicity sexual orientation disability status or religion. Please refrain from including your picture and age with the application.
Important notice: Protect yourself from recruitment scams
We want to ensure your safety during the application process. Please be aware of potential scammers impersonating GetYourGuide recruiters. Remember GetYourGuide never requests payment or sensitive personal information during recruitment. All official job opportunities are exclusively posted on our Careers page. If you suspect fraudulent activity report it to . Stay vigilant and protect yourself from recruitment scams.
#LIHybrid
Required Experience:
Director
Employment Type
Full Time
