Director Media Planning

What to know

Lead a team of digital ad experts and contribute to campaigns that drive positive change in the world. You will manage and mentor staff and oversee the development and implementation of paid media strategies across clients ranging from nonprofits to advocacy groups to political campaigns. And as a key partner to other business and craft leaders at Blue State youll shape the work we do as an agency for our people and our clients.

If you want to mentor and grow a team of passionate individuals while contributing to the development and implementation of groundbreaking campaigns that will inspire and affect change then this could be the role for you.

Wed like to hear from you if youre an experienced manager and team leader who has working knowledge of most digital media platforms and a knack for process. Candidates from diverse backgrounds are encouraged to apply.

The Company

Blue State is a purposedriven agency. We partner with leading causes brands and campaigns and create real change. From Google and UNICEF to Amnesty International and Oxfam we transform how brands and causes raise money influence policy build platforms and grow communities of supporters. Led by the most creative and analytical minds from the political nonprofit and brand worlds Blue State is an independent agency and has 150 employees in the US and London.

A day in the life

• Shape and standardize our offerings across our capabilities fundraising mobilization campaigns and customer engagement.
• Scale our operation through new talent infrastructure and platforms/partners.
• Set expectations with media teams and project teams for deliverables quality of work and skill sets required.
• Guide clients at a high level as they build out their organization and programs for sustainable growth.
• Oversee a portfolio of key partners with accountability for program performance and client satisfaction.
• Lead business development opportunities shaping our response to client challenges driving upsell opportunities and differentiating us from other agencies.
• As the ads world shifts identify new markets and experiment with new approaches for our paid media services specifically exploring a model that unites TV with digital.
• Oversee mentor and train staff to ensure of highquality media programs.
• Identify processes templates and tools to help the team become more efficient and deliver its best work.
• Foster points of collaboration between Media Teams and other teams (Strategy Design Video Creative/Content Analytics) to strengthen our deliverables and programs.
• Build team culture and camaraderie.
• Be a role model and inspire others to do their best work.

The Team

As a leader of our global Paid Media practice youll work closely with a crossdisciplinary group of colleagues on a variety of tasks to advance agency practices while leading your paid media colleagues across offices. Were passionate geeky and care about our clients and their campaigns. Our passion and drive to achieve great results for causes we believe in inspires everything we do.

What we offer

• Unlimited timeoff (inclusive of sick personal and vacation days)
• $1250 annually in professional development funds
• Competitive health dental and vision insurance
• Flexible and health savings accounts
• 401K & employer match
• Generous paid holiday schedule
• 12week fullypaid parental leave for all parentstobe
• Shortterm and longterm disability insurance
• Pretax commuter benefits
• Remote work flexibility

We approach inoffice working with a hybrid model. Onsite presence is welcome for US staff who are within commuting distance of the NY or DC office. Managers retain discretion to require inperson attendance for folks on their discipline or client teams as necessary including for those whose roles require them to be in person.

The salary range for this position is $130000$150000; compensation will be commensurate with experience.

Some things were looking for

• 8 years experience
• Expert understanding of paid media technology paid social SEM DSPs DMPs ad servers and verification tools (Facebook Google Ads DCM Yahoo DSP DoubleVerify LiveRamp)
• Experience managing paid media programs including acquisition awareness and persuasion
• Familiarity with the goals for political campaign media programs; expert understanding of political media programs and experience managing multimillion dollar media budgets desired
• Familiarity managing a media team of planners and buyers
• Familiarity with emerging media platforms such as TikTok CTV/OTT podcasts and more
• Experience with digital research tools such as Global Web Index and Statista
• Strong understanding of audience segmentation strategies
• Strong ability to analyze interpret data to inform actionable insights to recommend & inform direct response acquisition awareness and persuasion campaigns
• Ability to effectively influence and communicate crossfunctionally with all levels; exceptional verbal and written communication skills
• Strong presentation skills
• Handson experience with developing and reporting on metrics and KPIs for business goals process improvement projects and campaign management
• Ability to both think strategically and execute tactically
• Ability to adapt to new situations solve problems on the fly and communicate with those around you. Teamwork and spiness required.
• Strong collaborator and relationship builder.
• A passion and curiosity for making change. This includes comfort with ambiguity a restlessness that resists the status quo and a commitment to quality that ensures were always making progress.
• Empathy communication respect and the ability to act as a role model at Blue State.

At Blue State diversity is a necessity not a nicetohave. We encourage those from underrepresented communities women people of color LGBTQIA immigrants those with disabilities and people at all the intersections in between to apply. Even if you dont think your current skill set checks every box but this role seems to align with your strengths we want to hear from you.

Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability including the use of AI tools throughout the hiring process please contact us at with the subject line: Accommodation Request to get started.