Sr Manager Product Marketing - Identity End User Experience
Sr Manager Product Marketing - Identity End User Experience
Posted on :
11-04-2025
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1 Vacancy
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Job Description
About 1Password:
We all have important information we need to manage and protecting it should be easy. Over 150000 businesses and millions of people log in to 1Password to unlock smart simple access to everything they care about. Our vision is to create a safer simpler digital future for everyone and our culture values simplicity honesty and a humancentric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.
1Password is seeking an experienced cybersecurity product marketer to join as a Senior Manager Product Marketing and drive the product marketing strategy for our identity and user experience solutions. This individual will help define the future of how businesses and individuals securely authenticate manage access and interact with credentials and identities across workforce developer and consumer use cases.
Reporting to the Director of Product Marketing this individual will help drive market positioning develop messaging influence the product roadmap and support gotomarket plans in partnership with marketing and sales for Enterprise Password Manager (EPM) identitybased access solutions developer security tools and enduser experiences.
This leader will play a key role in helping grow and evolve 1Passwords identity security solutions ensuring alignment across product marketing and sales while helping both business customers and consumers adopt a modern approach to authentication and access security. They will lead a growing product marketing team responsible for delivering insights storytelling and market activation programs while supporting strategic direction prioritization and measurable business outcomes in a competitive cybersecurity market.
A deep understanding of identity and access security is essentialthis role requires experience with security and IT leadership priorities workforce authentication identitybased security models and access experiences across business developer and end users.
This position is remote (open to candidates located in the US and Canada).
What were looking for:
- Experience: 10 years of SaaS enterprise product marketing experience including 5 years in cybersecurity and 3 years in a people leadership role.
- GotoMarket expertise: Proven ability to help launch and scale enterprise security products with expertise across customer research messaging packaging competitive positioning storytelling and sales enablement.
- Strategic leadership: Ability to support gotomarket strategies that align with evolving customer needs and industry trends.
- Cybersecurity Insight: Deep knowledge of workforce identity authentication methods and emerging threats with insight into evolving IT and security priorities.
- Leadership and collaboration: Excellent collaboration and leadership skills with the ability to align and influence crossfunctional teams in a highgrowth dynamic environment
- Exceptional written and oral communication skills: The ability to excite internal and external stakeholders through compelling narratives
- Certifications: While not required certifications in product marketing (e.g. Pragmatic Institute Product Marketing Alliance) and security fundamentals (e.g. Forrester Zero Trust Security etc. is an asset.
- Degrees: Bachelor or Masters in Technology Marketing or related field or equivalent work experience is an asset.
What you can expect:
- Impactful work: Lead launch and adoption strategies for identity authentication and user access security solutions empowering organizations to stay secure.
- Innovative environment: Join a team that values creativity collaboration and a growth mindset.
- Growth opportunities: Be part of a fastgrowing company in an exciting market taking on impactful projects that will accelerate your growth and expand your skill set.
- Be the subject matter expert: Develop a strong understanding of the product vision technology and buyers to bridge complex technical concepts to a variety of stakeholders
- Develop product marketing strategy: Help support the growth of the Extended Access Management (XAM) category and expand 1Passwords role in securing workforce authentication access and user security experiences. Help guide launch and adoption strategies for identity and authentication security solutions.
- Drive insights: Conduct research to help inform strategy improving win rates deal sizes and market share while identifying competitive threats.
- Create narratives and messaging: Help craft compelling messaging that differentiates 1Passwords authentication and access security solutions from both existing EPM competitors along with legacy IAM SSO and authentication providers.
- Activate and enable sales and marketing: Help equip sales with training and content while supporting XAM demand and revenue generation campaigns.
- Become a spokesperson for the product: Represent the product at internal and external events
- Measure and optimize: Define and track KPIs to measure and refine programs and content strategies.
- Develop and mentor a worldclass team: Support and coach a highperforming product marketing team fostering accountability and growth helping drive product sales growth customer adoption and competitive wins.
USAbased roles only: The annual base salary for this role is between $172000 USD and $232000 USD plus immediate participation in 1Passwords benefits program (health dental 401k and many others) utilization of our generous paid time off an equity grant and where applicable participation in our incentive programs.
Canadabased roles only: The annual base salary for this role is between $158000 CAD and $214000 CAD plus immediate participation in 1Passwords generous benefits program (health dental RRSP and many others) utilization of our generous paid time off an equity grant and where applicable participation in our incentive programs.
At 1Password we approach each individuals compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
We believe in the power of remote work but we also recognize that inperson connection is sometimes important to help us achieve our mission. While we are a remotefirst company occasional travel for inperson engagement will be a part of this role. Frequency will depend on role and responsibilities and may include but is not limited to annual departmentwide offsites team meetings and customer/industry events. These events will typically be held in varying locations across Canada and the US.
What we offer:
We believe in working hard and resting hard. Were always looking for new ways to support our team members but heres a glance at what we currently offer:
Health and wellbeing
> Maternity and parental leave topup programs
> Wellness spending allowance
> Generous PTO policy
> Companywide wellness days off scheduled throughout the year
> Wellness Coach membership
> Comprehensive health coverage
Growth and future
> Company equity for all fulltime employees
> Retirement matching program
> Training budget 1Password University access and learning sessions
> Free 1Password account (and friends and family discount!
Flexibility and community
> Paid volunteer days
> Employeeled DEIB programs and ERGs and ECGs
> Fully remote environment
> Peertopeer recognition through Bonusly
You belong here.
1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive diverse and equitable workplace that is built on trust support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression race ethnicity disability sexual orientation colour religion creed gender national origin age marital status pregnancy sex citizenship education languages spoken or veteran status. Be yourself find your people and share the things you love.
Accommodation is available upon request at any point during our recruitment process. If you require an accommodation please speak to your talent acquisition partner or email us at and well work to meet your needs.
Remote work is a part of our DNA. Given that our company was founded remotely in 2005 we can safely say were experts at building remote culture. That said remote work at 1Password does mean working from your home country. If youve got questions or concerns about this your talent partner would be happy to address them with you.
Successful applicants will be required to complete a background check that may consist of prior employment verification reference checks education confirmation criminal background publicly available social media credit history or other information as permitted by local law.
1Password uses an automated employment decision tool as a part of the recruitment process. See the latest bias auditinformation. A reasonable accommodation reasonable alternative selection processappeal or to exercise your right to optout of AADM may berequested by emailingwith subject AI accommodation request. For additional information see ourCandidate Privacy Notice.
Required Experience:
Manager
Employment Type
Remote
Key Skills
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