Marketing Analytics Director - Digital Media Decision Science
Marketing Analytics Director - Digital Media Decision Science
Posted on :
11-04-2025
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1 Vacancy
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Job Description
A bit about us:
We are a leading fullservice marketing consulting agency with several offices across the US and work with some of the worlds largest brands. We have an immediate need for a Marketing Analytics Director for one of our regional offices. This person will be a progressive thinker and innovator who understands how digital affects every aspect of the clients business.
Do you have 7 years of digital marketing/media analytics experience and want to work with an amazing team
If so... read on!
If so... read on!
What can we do for you
- Competitive salary comprehensive benefits package
- Open and creative work environment
- Opportunity to work on big brand campaigns
Is your background a fit We are looking for
- Bachelors degree in Economics Math Statistics Data Analytics or related field
- Strong understanding of digital media measurement and reporting
- 7 years of data/marketing analytics experience including prior management/ supervisory experience
- Extensive background using SQL and Excel for data manipulation and analysis
- Familiar with PowerBI DOMO VBA is a plus!
- Strong overall digital marketing background across various channels paid search display social CRM mobile
What will you be doing
- Define testing and measurement plans
- Design and build custom reports and dashboards and overall roadmaps
- Translate complex analyses into meaningful and tangible insights and recommendations
- Lead mentor recruit and manage a team of analysts
- Develop and own campaign measurement strategies and reporting solutions
- Utilize a variety of web analytics data management and B.I. tools (Power BI Google Analytics Doubleclick SQL AWS Excel and various digital measurement services Cuebiq Invoca etc.
- Extract transform load and blend data and maintain strict standards for data quality and accuracy
- Assist in planning measurement and optimization of the various digital campaigns
- Develop datadriven insights and recommendations optimize media performance and identify opportunities to deliver added value and enhance client relationships
- Work with data science teams to develop testing strategies and contribute to advanced analytics projects (segmentation attribution media mix etc.
Required Experience:
Director
Employment Type
Full-Time
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