Social Media and Online Reputation Manager - Atlanta GA
Social Media and Online Reputation Manager - Atlanta GA
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Job Description
Intro
At Cortland you map the story of your success. We dont adhere to the status quo we love outside industry perspective and we thrive on exploring possibilities and reimagining solutions. As an innovative leader in multifamily our high performance continues to drive exponential growth and we invite you to join us on our journey towards real estate excellence. With tools and guidance to sharpen your skills you can forge your own career path love what you do and let it show.
Job Overview
As the Social Media and Online Reputation Manager you will develop and execute strategies across multiple digital platforms to elevate Cortlands brand awareness reputation and engagement. Managing a small team youll oversee social media content and reputation management for Cortlands communities ensuring a unified creative and consistent brand presence.
Roles You Will Play
- In partnership with Cortlands marketing agencies and internal stakeholders develop and execute a social media strategy for Cortlands corporate accounts on platforms such as LinkedIn Instagram and TikTok to enhance brand awareness and reputation and to drive engagement among prospective residents and associates as well as the real estate investment and industry communities.
- Create and curate compelling content including images videos and graphics tailored to each social media platform at both the corporate level and individual community level. Manage social media editorial calendars and work with social media ambassadors at each community to ensure content is engaging and aligns with the companys brand voice and values.
- Maintain and build upon Cortlands #1 ranking in online reputation among property managers. Partner with community operations teams to implement approaches to encourage satisfied residents to leave positive reviews. Track and analyze reviews and social media mentions to monitor brand sentiment across the Cortland portfolio and identify emerging issues or trends. Manage the relationship with key online review sites such as Google Yelp Facebook Apartments etc.
- Develop and implement standards for responding to positive and negative resident reviews and feedback across review sites and social media. Coordinate with community operations teams to respond using timely thoughtful messaging. Partner closely with senior management (e.g. Communications Marketing Legal) to address any negative incidents or publicity that could impact the companys reputation.
- Ensure online content and information for each community such as name address operating hours description etc. is accurate across all search engine and mapping sites (e.g. Google Bing Google Maps Apple Maps Google My Business etc.
- Monitorand analyze social media engagement metrics and online reputation performance across all communities. Provide regular reporting actionable insights and recommendations for improving a communitys social media and online presence.
- Stay uptodate with industry trends social media and online reputation best practices and emerging technologies. Conduct competitive analysis to identify opportunities for improvement and differentiation.
- Work closely with the marketing communications and operations teams to align social media and reputation management efforts with broader marketing brand awareness and company objectives. Provide ongoing training and coaching of community operations teams for managing social media posts and online reviews and responses.
Building Blocks of Success
- 5 years experience in brand management or digital marketing with an understanding of social media and reputation management preferably with a firm that manages multiple operational locations.
- Bachelors degree in Marketing Communications Public Relations or a related field is preferred.
- Excellent communication skills both written and verbal with the ability to engage diverse audiences.
- Indepth knowledge of social media platforms and online reputation tools metrics and best practices.
- Creative expertise in developing compelling content that resonates with target audiences and supports brand objectives.
- Exceptional organizational and multitasking skills with keen attention to detail.
- Ability to analyze data and translate findings into actionable strategies insights and recommendations. Familiarity with SEO (Search Engine Optimization) management and trends a plus.
- Experience with graphic design and video editing software (e.g. Adobe Creative Suite) is a plus.
Outro
At Cortland we create reimagine and manage apartment communities for residents nationwide. Headquartered in Atlanta GA we have communities and regional offices all over the country as well as overseas. From product design and procurement to general contracting and property management we do it all to make sure our communities are the perfect setting for living life to its fullest.
Our success is fueled by our belief in a better life where hospitality is always a given each detail is worth a second thought and every open door is a new opportunity to go beyond expectations. We come to work every day to create possibilities for people possibilities that translate into superior living spaces and experiences designed to inspire our residents associates and investors to live a better life focused on what matters most to them.
Cortland is an equal opportunity employer and were proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardlessof race color religion gender sexual orientation gender identity or expression national origin age disability protected veteran status genetic information or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website please emailor call 404.965.3988.
Cortland is a drugfree workplace.
Cortland participates in everify to verify the employment status of
all persons hired to work in the United States.
Required Experience:
Manager
Employment Type
Full-Time
