Data Analyst - Insights Paid Marketing Optimization
Data Analyst - Insights Paid Marketing Optimization
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Job Description
We power peoples progress.
At Preply were all about creating lifechanging learning experiences. We help people discover the magic of the perfect tutor craft a personalized learning journey and stay motivated to keep growing. Our approach is humanled techenabled and its creating real impact. So far 90000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change fuels ambition and drives progress that matters.
Meet the team!
At Preply were growing a talented Data Team to empower topnotch decisionmaking across our organization. Our team collaborates closely with various other chapters including product business and platform leveraging analysis experimentation causal inference and machine learning.
Youll be embedded in crossfunctional teams partnering with our MarTech Product Manager Marketeers Tech Leads and the Data Strategy team. Check out ourTech Radar to see the tools and technologies we love using at Preply!
What youll be doing:
- Own and design Preplys marketing performance dashboard in Looker ensuring it serves as the single source of truth for decisionmaking
- Build a dashboard experience that supports the budget steering process weaving together insights from multiple measurement frameworks (e.g. MMM attribution incrementality) even when those insights are conflicting
- Make sense of marketing measurement outputs provided by the Data Science team and help stakeholders interpret tradeoffs across channels
- Set up and lead weekly steering meetings with stakeholders to align on findings identify gaps and make datainformed budget and strategy decisions
- Leverage SQL and LookML to build custom data models and explorers for selfserve analytics
- Collaborate closely with channel owners and data scientists to drive performance and clarity in reporting
What you need to succeed:
- Proven experience with marketing analytics including MMM attribution and incrementality testing
- Comfort working with ambiguous data and ability to guide stakeholders through uncertainty with clear recommendations
- Strong proficiency in SQL
- Experience with Looker including handson use of LookML to build and maintain dashboards and data models
- Experience in environments with crossdevice user behavior (web and app) and understanding of tracking complexities across platforms
- Excellent communication and storytelling skills able to distill complex analyses into simple impactful narratives
Nice to have:
- Experience with SKAN (StoreKit Ad Network) and privacypreserving attribution methods on iOS
- Familiarity with experimentation platforms uplift modeling or Bayesian methods
Why youll love it at Preply:
- An open collaborative dynamic and diverse culture;
- A generous monthly allowance for lessons on Preply Learning & Development budget and time off for your selfdevelopment;
- A competitive financial package with equity leave allowance and health insurance;
- Not in Barcelona We offer an attractive relocation package to join us in our Preply Barcelona Hub;
- Access to free mental health support platforms;
- Access to Gympasspartnered wellness and gym centers throughout Spain to promote and support wellbeing and physical health;
- The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!.
Our Principles:
- Care to change the world We are passionate about our work and care deeply about its impact to be life changing.
- We do it for learners For both Preply and tutors learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
- Keep perfecting To create an outstanding customer experience we focus on simplicity smoothness and enjoyment continually perfecting it as every detail matters.
- Now is the time In a fastpaced world it matters how quickly we act. Now is the time to make great things happen.
- Disciplined What makes us disciplined is the excellence in our . We set clear goals focus on what matters and utilize our resources efficiently.
- Dive deep We leverage business acumen and curiosity to investigate disparities between numbers and stories unlocking meaningful insights to guide our decisions.
- Growth mindset We proactively seek growth opportunities and believe todays best performance becomes tomorrows starting point. We humbly embrace feedback and learn from setbacks.
- Raise the bar We raise our performance standards continuously alongside each new hire and promotion. We build diverse and highperforming teams that can make a real difference.
- Challenge disagree and commit We value open and candid communication even when we dont fully agree. We speak our minds challenge when necessary and fully commit to decisions once made.
- One Preply We prioritize collaboration inclusion and the success of our team over personal ambitions. Together we support and celebrate each others progress.
Diversity Equity and Inclusion:
Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural EdTech company.
Preply will consider all applications for employment without regard to race color religion gender identity or expression sexual orientation national origin disability age or veteran status. Together we are The World Class.
#LIVS1
Required Experience:
IC
Employment Type
Full Time
