Manager Market Segment Marketing
Manager Market Segment Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Marketing Manager Acquisition: ACA/Medicaid
Job Description
The Acquisition Marketing Manager drives the development and implementation of datadriven acquisition and direct response marketing strategies for the ACA/Individual Market and Medicaid.
Leading a team of marketing specialists the manager drives the development and implementation of acquisition and direct response strategies designed to grow membership and meet business goals and objectives. Responsible for cocreating & executing a gotomarket strategy that focuses on consumer direct marketing tactics including but not limited to lead generation/nurture digital media and agency management direct mail SEO SEM and social media.
This position leads the development of the marketing plan and is accountable for lead generation to telesales website and agent distribution. Creates and collaborates with other functions to develop advertising direct mail Search Engine Marketing (SEM) and Search Engine Optimization (SEO) events Public Relations (PR) web and social media strategies to drive leads that convert to sales.
The manager is also responsible for driving the optimization of ongoing acquisition deliverables as well as influencing and working collaboratively with key stakeholders such as sales product compliance operations and corporate marketing both independently and in conjunction with the Senior Director.
Essential Functions
- Must have working knowledge and experience in the ACA/Individual and Medicaid markets
- Strong experience with current consumer direct marketing methods including lead gen/nurture digital media agency management direct mail SEO SEM and social media.
- Overseas the creation of tactical measurable marketing campaigns and recommends the necessary analytic methodologies to implement manage and measure success.
- Collaborates with market and product development to segment current and potential markets and identify market and product opportunities.
- Drives the implementation of communications programs including oversight of planning development production and distribution of all materials performing handson role as necessary.
- Directs internal and external resources required in the development of materials including adherence to quality standards deadlines and budgets.
- Responsible for directing internal and external resources required in the development of materials including adherence to quality standards deadlines and budgets.
- Remains abreast of industry knowledge and best practices.
- Responsible for working within government company and direct marketing rules regulations and guidelines.
- Works closely with Senior Director on team culture division of responsibilities and communication.
Qualifications
- Required Bachelors Degree Marketing or Business preferred
- Preferred Masters Degree
- 7 years of relevant experience experience in marketing or communications Required
- 5 years of relevant experience supervisory/leadership Preferred
- 3 years of relevant experience Demonstrated experience in the development design and of business to consumer marketing strategies. Required
- 3 years of relevant experience Ability to identify opportunities and streamline processes; continuous improvement. Required
- No Experience Working knowledge of SalesForce and Hubspot Preferred
- Pallet to Waist 6 from floor) > 5 lbs: Seldom up to 10 lbs
- Waist to Waist > 5 lbs: Seldom up to 10 lbs
- Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs
- Waist to Overhead > 5 lbs: Seldom up to 10 lbs
- Bilateral Carry > 5 lbs: Seldom up to 10 lbs
- Unilateral Carry > 5 lbs: Seldom up to 10 lbs
- Pushing Force > 5 lbs: Seldom up to 10 lbs
- Pulling Force > 5 lbs: Seldom up to 10 lbs
- Sitting: Frequently
- Standing: Occasionally
- Walking: Occasionally
- Forward Bend Standing: Seldom
- Forward Bend Sitting: Occasionally
- Trunk Rotation Standing: Seldom
- Trunk Rotation Sitting: Occasionally
- Reach Above Shoulder: Seldom
- Reach at Shoulder or Below: Seldom
- Handling: Occasionally
- Forceful Grip > 5 lbs: Seldom
- Forceful Pinch > 2 lbs: Seldom
- Finger/Hand Dexterity: Frequently
How Corewell Health cares for you
Comprehensive benefits package to meet your financial health and work/life balance goals. Learn more here.
Ondemand pay program powered by Payactiv
Discounts directory with deals on the things that matter to you like restaurants phone plans spas and more!
Optional identity theft protection home and auto insurance pet insurance
Traditional and Roth retirement options with service contribution and match savings
Eligibility for benefits is determined by employment type and status
Primary Location
SITE Priority Health 1231 E Beltline Grand RapidsDepartment Name
PH Consumer Markets Marketing TeamEmployment Type
Full timeShift
Day (United States of America)Weekly Scheduled Hours
40Hours of Work
8:00 a.m. to 5:00 p.m.Days Worked
Monday to FridayWeekend Frequency
N/ACURRENT COREWELL HEALTH TEAM MEMBERS Please apply through Find Jobs from your Workday team member account. This career site is for NonCorewell Health team members only.
Corewell Health is committed to providing a safe environment for our team members patients visitors and community. We require a drugfree workplace and require team members to comply with the MMR Varicella Tdap and Influenza vaccine requirement if in an onsite or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process to perform the essential functions of a job or to enjoy equal benefits and privileges of employment due to a disability pregnancy or sincerely held religious belief.
Corewell Health grants equal employment opportunity to all qualified persons without regard to race color national origin sex disability age religion genetic information marital status height weight gender pregnancy sexual orientation gender identity or expression veteran status or any other legally protected category.
An interconnected collaborative culture where all are encouraged to bring their whole selves to work is vital to the health of our organization. As a health system we advocate for equity as we care for our patients our communities and each other. From workshops that develop cultural intelligence to our inclusion resource groups for people to find community and empowerment at work we are dedicated to ongoing resources that advance our values of diversity equity and inclusion in all that we do. We invite those that share in our commitment to join our team.
You may request assistance in completing the application process by calling 616.486.7447.
Required Experience:
Manager
Employment Type
Full-Time
