Job Description
Reporting to the Director of Marketing Strategy the Marketing Strategist is a strategicthinker who can translate bigpicture marketing vision to implementable operational and tactical plans. This individual is a dotconnector who must understand how all our marketing efforts can work together to build our brand and advance goals. The Strategist partners with designated business/academic units and brings together channel owners creative producers and communicators to bring marketing strategies from concept to completion. A modern marketer this individual thinks in a holistic way and ensures channel teams are empowered and engaged in bringing their expertise to the table to cocreate effective integrated marketing strategies. The Strategist partners with designated business/academic units to understand goals and objectives and to translate those into targeted marketing strategies. Regularly provides counsel to both the Director and Executive Director of Marketing Strategy.
Responsibilities
Works closely with Enrollment and Student Experience divisions marketing/communications teams to ensure effective prioritization and planning annually. Collaborates with Marketing channel teams and project managers on the development of marketing plans and related materials. Helps team members troubleshoot challenges. Works with team members on the management of annual integrated marketing campaigns inclusive of planning launch reporting and optimization phases. Partners with manager and Enrollment and Student Experience divisions to map out annual strategic partnership opportunity plans and related goals. Provides counsel to Director and Executive Director of Marketing Strategy and collaborates on building bestinclass marketing operation. Stays up to date on data and industry trends. Other duties as assigned.