Senior Media Strategist Planning

What to know

Develop and execute gamechanging media strategies that tie engagement to the bottom line. As Senior Media Strategist youll develop and implement digital and traditional advertising strategies across clients ranging from leading nonprofits to political and advocacy groups to major brands (and everything in between).

This may be the right role for you if youre someone who is equally strategic creative and analytical. Switching seamlessly from a client presentation to writing an insightful analysis of campaign performance and translating a clients business objectives into a tactical media plan. Youre used to spending most of your day speaking in acronyms terms like DSP CPA IVT ROAS and AVOC are major parts of your vocabulary and you know how to explain them to clients and teammates.

You will use your depth of paid media experience to inform your work but also tap into your digital curiosity and passion for innovation to bring new ideas and thinking to the team.

The company

Blue State is a purposedriven agency. We partner with leading causes brands and campaigns and create real change. From Google and UNICEF to Amnesty International and Oxfam we transform how brands and causes raise money influence policy build platforms and grow communities of supporters. Led by the most creative and analytical minds from the political nonprofit and brand worldsBlue State is an independent agency with 150 employees in the US and London.

A day in the life

• Develop media plans and recommendations for a range of assigned clients by translating their strategic visions into media objectives to accomplish a wide range of client objectives including direct response (lead gen and fundraising) awareness persuasion and advocacy.
• Analyze ongoing and historical performance data to identify opportunities for improvement make strategic recommendations and generate reporting and insights to drive optimization.
• Have a strong POV on measurement attribution and conversion tracking and apply that knowledge to strategic recommendations and ongoing campaign management.
• Participate in (and frequently lead) clientfacing interactions to deliver media strategies and provide clients with the context to understand how your tactical media plans will achieve their business objectives
• Work collaboratively with other internal or external teams including media planners strategists account directors designers and analysts to produce campaigns creative ideas audience and target recommendations and experimental designs.
• Keep us up to date with the latest digital media trendsby maintaining relationships with media partners and engaging in media R&D projects

What we offer

• Unlimited timeoff (inclusive of sick personal and vacation days)
• $1000 annually in professional development funds
• Competitive health dental and vision insurance
• Inclusive family planning coverage including fertility surrogacy and adoption benefits
• Flexible and health savings accounts
• 401K & employer match
• Generous paid holiday schedule
• 12week fullypaid parental leave for all parentstobe
• Shortterm and longterm disability insurance
• Pretax commuter benefits
• Remote work flexibility

We approach inoffice working with a hybrid model. Onsite presence is welcome for US staff who are within commuting distance of the NY or DC office. Managers retain discretion to require inperson attendance for folks on their discipline or client teams as necessary including for those whose roles require them to be in person.

The salary range for this position is $83000$101000; compensation will be commensurate with experience.

Some things were looking for

• 46 years experience in crosschannel media planning including a mix of digital and traditional media
• Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs and a record of managing large scale multichannel media campaigns that delivered on those goals.
• Deep understanding of all aspects of media strategy planning campaign management and analysis reporting and the tools and platforms used
• Ability to effectively manage multiple clients and projects on time within budget and meet performance goals.
• Exceptional attention to detail especially with regards to budgeting pacing and spend tracking managing vendor relationships and paperwork and reporting.
• Ability to adapt to new situations solve problems on the fly and communicate with those around you. Teamwork and spiness required.
• A shared passion and curiosity for delivering change. This includes comfort with ambiguity a restlessness that resists the status quo and a commitment to quality that ensures were always making progress.
• A testing evangelist no result is ever a problem as long as we can learn and improve in future.
• Humble in victory constructive in defeat. We champion and expect empathy communication collaboration and respect.

At Blue State diversity is a necessity not a nicetohave. We encourage those from underrepresented communities women people of color LGBTQIA immigrants those with disabilities and people at all the intersections in between to apply. Even if you dont think your current skill set checks every box but this role seems to align with your strengths we want to hear from you.

Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability including the use of AI tools throughout the hiring process please contact us at with the subject line: Accommodation Request to get started.