Vice President Earned Media Strategy
Vice President Earned Media Strategy
Posted on :
10-04-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
10-04-2025
Job Description
About us
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with highgrowth technology companies and established brands looking to reinvent themselves.
At Highwire we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a valuesdriven agency we foster an inclusive environment where everyoneregardless of age race/ethnicity size shape gender identity sexual orientation religion and different abilitiescan feel safe celebrated and worthy.
We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
Our peoplefirst culture is driven by four core values:
Team Empowerment
Growth Mindset
Inclusion Always
Fierce Distinction
Were looking for individuals with big ideas strong opinions and the energy to bring them to life. If you thrive in an environment that values personal accountability high standards and boundless motivation this is the opportunity for you. Be part of our awardwinning culture and contribute to an exciting and growing business where you can make a real impact.
We are based in San Francisco with offices in New York and Chicago. We are open to hiring in the following states: California Connecticut Florida Indiana Illinois Massachusetts Missouri New JerseyNew York North Carolina Ohio Oregon Pennsylvania Texas Utah Vermont Virginia Washington Washington D.C.
As Vice President Media Strategy you will lead Highwires Media Strategy team driving highimpact storytelling thought leadership and executive visibility while scaling mediadriven revenue opportunities. You will shape the evolution of earned owned and digital media strategy for Highwires clients providing seniorlevel media counsel innovating new offerings and integrating bestinclass media strategies into the broader PR function.
This role requires a seasoned media leader who can blend strategic storytelling with business impact staying ahead of industry trends while expanding service offerings and revenue streams. You will also play a key role in new business development supporting Highwires ability to secure new clients and elevate the agencys industry reputation as a media powerhouse.
Key Responsibilities
- Strategic Leadership
- Lead and scale Highwires Media Strategy team mentoring and developing Directors and Senior Media Strategists.
- Develop and execute integrated media strategies blending traditional digital and emerging platforms for maximum client impact.
- Leverage advanced media analyticsincluding AIdriven media intelligence trend forecasting competitive benchmarking and audience insightsto optimize media strategy and storytelling.
- Guide crisis and reputation management strategies for clients ensuring bestinclass media counsel during sensitive moments.
- Partner with crossfunctional teams (strategy content digital and creative) to ensure media is seamlessly integrated into broader communication plans.
- Innovate Highwires media offerings with creative firsttomarket executions and disruptive storytelling approaches.
- Earned Media Leadership & Thought Leadership Development
- Serve as a trusted senior media advisor for Highwires top clients providing strategic storytelling and media positioning at the Csuite level.
- Lead and refine Highwires earned media strategy ensuring best practices in media relations messaging and outreach for maximum brand impact.
- Build and maintain strong relationships with toptier media including business broadcast tech financial and digitalfirst journalists.
- Oversee and execute highstakes media campaigns including corporate milestones IPOs earnings crisis response and leadership transitions.
- Develop executive thought leadership programs leveraging owned media opportunities like LinkedIn Forbes Councils and strategic guest columns.
- Provide media training for executives and internal teams enhancing Highwires industry presence and reputation.
- Business & Revenue Growth
- Own mediadriven revenue targets developing new service offerings that drive profitability.
- Lead new business efforts shaping media strategy discussions in pitches RFPs and industry partnerships.
- Identify new revenue streams in executive communications media analytics and influencerdriven storytelling.
- Collaborate with the leadership team to evolve Highwires media strategy function into a significant revenue generator.
Requirements
- 10 years of media relations experience in PR communications or journalism with deep expertise in business and tech media.
- Proven leadership experience managing and mentoring highperforming teams.
- Strong business acumen with experience in developing new service lines and expanding revenue streams.
- Deep relationships with toptier business financial and technology reporters as well as emerging influencer voices.
- Exceptional storytelling ability with a talent for crafting compelling narratives that shape industry conversations.
- Experience leading highprofile media moments including corporate milestones thought leadership campaigns and crisis communications.
- A datadriven mindset with the ability to measure and optimize media impact using analytics and industry benchmarks.
Highwire Perks
- Competitive salary
- Meritbased bonuses and promotions
- Hybrid work model to suit your schedule and lifestyle
- Excellent vacation policy including extended break for summer and winter holiday
- Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
- 401K Match
- Medical and dental benefits/ FSA
- Paid Parental Leave
- Commuter Benefit
- Growth Mindset Stipend of $100 annually for books exhibitions etc.
- Technology reimbursement
- Wellness benefit
- Donation Match
- Mentorship
- Monthly recognition programs
- Employee referral bonus
- New business referral bonus
- Quarterly Highwire fun events Thanksgiving is our favorite holiday
- Dog friendly work environment
- Extremely supportive nurturing environment with many opportunities for learning and growth
$145000 $195000 a year
Salary is based on a range of factors that include relevant experience knowledge skills other jobrelated qualifications and geography.
The duties delineated above will vary depending on the needs of each specific account and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.
We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.
If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.
Apply now and lets explore the possibilities together!
Job Alert
If you have been targeted by a scammer you can file a complaint with the Federal Trade Commission here. Highwire will not send recruitingrelated emails from any other email domain name or variation other than @highwirepr. Highwire will never request your bank account credit card or credit score as part of our application process. If you receive a suspicious email not sent from a team member specifically at our @highwirepr email address or if you receive suspicious outreach on social media please forward the communication to so that we can review and flag the fraudulent domain and user IDs for removal.
Required Experience:
Chief
Employment Type
Full-Time
Key Skills
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