PR Manager - APAC
PR Manager - APAC
Posted on :
10-04-2025
Employer Active
1 Vacancy
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Job Description
Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100 countries for our industryleading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digitalasset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are looking for an experienced Public Relations Manager to lead our communications strategy for the APAC market. The ideal candidate will possess deep expertise in regional media and crypto ecosystem strong storytelling abilities and a talent for building both internal and external relationships. This role requires a dynamic professional capable of crafting compelling narratives nurturing strong media partnerships and effectively navigating the fastpaced and rapidly evolving crypto landscape.
Requirements
- Strategic Planning and . Lead the PR strategy for the APAC market aligning it with regional market strategies and overall company goals. Manage PR agencies and develop and implement internal and external communications plans.
- Media Relations. Build and maintain strong relationships with regional media KOLs and key stakeholders. Oversee regional speaking programs liaise with external teams manage media inquiries and proactively drive positive coverage while monitoring industry trends.
- Content Creation. Develop and manage the editorial calendar for the regional market creating highquality content. Lead major announcements craft press releases messaging documents and FAQs delivering thought leadership pieces and anticipating industry news and trends.
- Integrated Marketing and Localization. Work closely with the regional marketing and community teams to create integrated communications plans and design localized stories and crosschannel campaigns.
- Crisis Management. Handle crisis communications effectively including regulatory issues by collaborating with internal stakeholders and the leadership team for rapid decisionmaking to protect the companys reputation.
- Daytoday Management. Prepare monthly quarterly and halfyearly plans and reports. Oversee PRrelated budgets with a focus on efficient resource allocation and regular performance assessments to optimize ROI.
Requirements
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
- Strong communication skills both verbal and written.
- At least 10 years of experience in both inhouse PR and agency roles.
- Degree or major in PR Communications or a related field.
- Deep understanding of APAC media landscape communication ecosystem marketing characteristics and nuances.
- Interest and foundational knowledge in the cryptocurrency/blockchain industry.
- Skilled in crafting highquality content; sensitive to market trends with a proactive approach to storytelling.
- Exceptional project and time management skills; capable of prioritizing and delivering under pressure.
- Strong organizational and problemsolving skills; high attention to details.
- Proactive selfmotivated and adaptable to a fastpaced dynamic work environment with an openminded approach.
- Able to thrive in a global and largescale corporate environment; experienced in working with diverse international teams.
Nice to have
- Proven experience in handling PR and communications for highgrowth or regulated industries such as crypto fintech or technology industries.
- Familiarity with Binance products and ecosystem or experience in cryptocurrency investments.
- Strong crosscultural communication skills with experience in working across different markets within APAC.
- Experience with media tracking tools and platforms such as Cision and social media analytics tools (e.g. Meltwater)
Why Binance
Shape the future with the worlds leading blockchain ecosystem
Collaborate with worldclass talent in a usercentric global organization with a flat structure
Tackle unique fastpaced projects with autonomy in an innovative environment
Thrive in a resultsdriven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Workfromhome arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application you confirm that you have read and agree to our Candidate Privacy Notice.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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