Senior Product Marketing Manager

We are seeking a highly skilled Senior Product Marketing Manager to lead our product marketing efforts. In this role you will be responsible for developing and executing marketing strategies that drive product adoption increase market share and position our products effectively in the competitive landscape.

Location Requirements: This role is open to remote candidates based in Europe and the United States. Candidates in Paris France and Phoenix AZ will be onsite on a hybrid schedule.

• Market Research & Analysis: Conduct thorough market research to identify trends customer needs and competitive landscape. Analyze market data to inform product positioning and messaging.
• Product Positioning & Messaging: Develop compelling product positioning and messaging that resonates with target audiences. Create value propositions that clearly communicate the benefits of our software solutions.
• GotoMarket Strategy: Lead the development and of gotomarket strategies for new product launches and feature releases. Collaborate with crossfunctional teams to ensure alignment and successful .
• Content Creation: Oversee the creation of highquality marketing collateral including sales presentations case studies white papers and product documentation. Ensure all content is consistent with brand guidelines.
• Sales Enablement: Work closely with the sales team to provide training tools and resources that empower them to effectively sell our products. Develop and maintain sales playbooks and competitive analysis.
• Customer Engagement: Engage with customers to gather feedback understand pain points and identify opportunities for product improvement. Utilize insights to refine marketing strategies and product offerings.
• Performance Tracking: Monitor and analyze marketing performance metrics to assess the effectiveness of marketing initiatives. Adjust strategies as needed to achieve business objectives.

• Bachelors degree in Marketing Business or a related field.
• 5 years of experience in product marketing preferably in the software industry.
• Proven track record of successfully launching and positioning software products.
• Strong understanding of market research and competitive analysis methodologies.
• Excellent written and verbal communication skills with a knack for storytelling.
• Ability to work collaboratively in crossfunctional teams and manage multiple projects simultaneously.
• Familiarity with digital marketing tools and techniques.

Company Overview

At Axway were more than a companywere a pioneer. For 25 years weve been empowering organizations to achieve digital transformation and unlock innovation. With a presence in 100 countries 11000 customers and a global team of over 1400 passionate professionals Axway is driving the future of enterprise integration.

Were on a mission to a be the leaderin our space empowering our customers withsecure missioncritical softwareto manage and deliver impactful business outcomes from all theirdigital business interactions.

Why Axway

We believe in the power of togetherness. When youre part of Axway youre part of a culturally rich and globally connected community that thrives on exchanging ideas and tackling challenges headon. Whether working remotely or onsite youll find camaraderie collaboration and the support of leadership to inspire you daily.

Here youll grow innovate and succeed because were better together. Each step forward in your personal journey is one we take as a team. Join us and lets accomplish extraordinary things together.

Axway is a proud member of 74Software. Learn more about how Axway is transforming the future: to shape the future Lets get startedbecause at Axway together we can. Together we will.

Axway is an equal opportunity employer

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