Demand Generation Specialist mfd
Demand Generation Specialist mfd
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Job Description
Introduction
At DENPAFLUX were building the future of electronics with firsttomarket EMC capabilities that empower design engineers and modern electronics companies to deliver EMIfree products to market. Achieving this goal requires a dynamic team of talented individuals like you! As a Demand Generation Specialist youll be part of our GTM team reporting directly to our Growth Manager. Youll gain handson experience in marketing strategies while developing your skills in a supportive and collaborative environment.
Please note: Legal authorisation to work in Germany (work permit EU citizenship or equivalent) is required for this job role.
Role Overview
The Demand Generation Specialist will play a crucial role in both demand generation and building brand authority activities:
- Create awareness build brand authority and generate interest in DENPAFLUXs product & offering via paid & organic channels.
- Focus on topoffunnel marketing activities to create demand before prospects are ready to buy
Key Responsibilities:
- Develop implement and optimise SEA campaigns (Google Ads LinkedIn Ads YouTube).
- Apply programmatic advertising and retargeting strategies to nurture leads.
- Manage ad structures keywords and bidding strategies to improve KPIs (CTR CPC ROAS).
- Lead multichannel campaigns across paid search display social media and email to drive consistent results across various touchpoints.
- Manage social media platforms like YouTube and LinkedIn & content distribution channels.
- Optimise lead generation funnels to improve conversion rates at each stage.
- Run & manage A/B tests to compare various campaign elements like ad copy landing pages targeting to identify the bestperforming strategies.
- Work with crossfunctional teams (Sales Customer Success Ops) to align demand generation efforts.
- Stay updated with changes in digital advertising platforms algorithms and marketing trends.
- Work closely with sales to ensure highquality lead handoff and establish feedback loops.
What Were Looking For:
- Bachelors or Masters Degree in Marketing Business or relevant field
- Strong written and verbal communication skills in English (C1 level minimum)
- 23 years in demand generation or digital ads (Google LinkedIn YouTube) preferably in B2B markets
- Indepth knowledge of Google Ads Bing Ads and relevant tools such as Google Analytics Google Tag Manager or similar solutions
- Familiarity with CRM tools (e.g. HubSpot Salesforce) for tracking and managing leads
- Strong analytical skills and the ability to make datadriven decisions
- Team player who can also work independently and in a structured manner
What We Offer:
- A handson learning experience with mentorship from the Marketing Lead and Commercial Director
- A collaborative and innovative work environment that encourages creativity and growth
- A chance to contribute to the success of a cuttingedge SaaS startup
- Your preferred working device (MacBook or Windows) and other workstation accessories
- Hybrid working environment (office and work from home)
- Transportation discounts monthly vouchers & other benefits
Employment Type
Full Time
