Job Description: Social Media Executive (Paid Ads & Optimization)
Location: Rohini Sector 11 Delhi
Salary: Up to INR 30000 per month
Working Days: 6 days a week
Timings: 9:00 AM to 6:00 PM
Immediate Joiners Preferred
About the Role:
We are seeking a highly motivated and creative Social Media Manager to join our dynamic team. The ideal candidate will have a strong understanding of social media platforms paid advertising strategies and a passion for creating engaging content. This role requires a handson approach with a focus on paid social media campaigns content optimization and data analysis.
Responsibilities:
- Develop and execute paid social media campaigns across platforms like Facebook Instagram LinkedIn etc.
- Manage and optimize paid advertising budgets to achieve maximum ROI.
- Conduct thorough competitor analysis to identify market trends and opportunities.
- Create highquality engaging social media content (text images and videos) that aligns with brand guidelines.
- Monitor and analyze campaign performance using relevant metrics (e.g. reach engagement conversions) and generate regular reports.
- Stay uptodate with the latest social media trends best practices and algorithm changes.
- Utilize Canva to design visually appealing social media graphics and advertisements.
- Collaborate with the marketing team to develop and implement integrated social media strategies.
- Build and maintain strong relationships with social media influencers (if applicable).
- Respond to social media comments and messages in a timely and professional manner.
Qualifications:
- Bachelors degree in Marketing Communications or a related field.
- 2 years of experience in social media marketing with a strong focus on paid advertising.
- Proven experience in managing and optimizing paid social media campaigns across various platforms.
- Proficiency in using social media analytics tools and platforms (e.g. Facebook Ads Manager Google Analytics).
- Excellent written and verbal communication skills.
- Strong analytical and problemsolving skills.
- Proficiency in using design tools like Canva is a must.
- Ability to work independently and as part of a team.
- Strong attention to detail and organizational skills.
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