Marketing Data Analyst Temporary - 6 months
Marketing Data Analyst Temporary - 6 months
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Job Description
Reporting to the Marketing Analytics Manager the incumbent is responsible for improving our use of data providing strategic data analysis identifying trends in our customer base and market and providing appropriate analysis and decision support tools. To do this and meet the various needs of performance analysis customer insight technology marketing and data innovation the analyst specifically needs to have skills in data processing and analysis able to use programming and data processing languages such as SQL and Python and familiar with Google Cloud Platform tools.
Responsibilities
Database Management: Standardization and Structuring of Customer and Marketing Performance Data
- Define select and validate relevant customer data for segmentation and predictive analysis.
- Improve the quality and enrichment of the customer database by supporting the teams with appropriate methodology processes and tools for data cleansing enrichment and maintenance.
- Support and define the data collection program using internal or external data sources.
- Participate in the definition of the proper structuring and storage solution for the data.
Analysis Dashboard and Reporting: data analysis and implementation/optimization of monitoring and forecasting tools
- Produce insights and selfserved tool to support and challenge operational teams on marketing and sales strategy.
- Conceptualize and develop complex algorithms to meet various internal modeling needs.
- Support teams in defining key performance indicators (KPI) in relation to business objectives.
- Participate in creation and optimization of analytical and machine learning tools.
Supporting the teams
- Spearhead best data and analytics practices within the Marketing team and continuously optimize data processing management analysis monitoring and reporting.
- Ensure the proper appropriation of the various tooling solutions by the different users.
Qualifications :
- Bachelors degree or comparable academic background in business/management/economics/statistics or data processing.
- Minimum of 4 years of experience as a data analyst.
- Excellent knowledge of SQL and Python programming languages.
- Mastery of data visualization tools (Power BI Looker Studio);
- Excellent knowledge of data analysis and Machine Learning methodology.
- Experience with the Google Cloud Platform (GCP) and Big Query
- Proactive flexible and communicative
- Methodical rigorous with a great capacity of analysis
- Customer oriented with a good understanding of business issues.
- Excellent oral and written communication skills.
- Oral and written fluency in French and English *
- Outstanding analytical skills recognized organizational skills and excellent team spirit.
- Knowledge of the travel industry is an asset.
*A good knowledge of French is required for positions in Quebec. The incumbent will be required to communicate and collaborate frequently in English both orally and in writing with colleagues customers and other stakeholders in Quebec the rest of Canada and internationally.
Additional Information :
Employment Equity
At Transat we foster an environment where inclusiveness respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women members of visible minorities ethnic minorities aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation please contact us in order to work together in meeting adequately your needs.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
