social media specialist job involves creating managing and optimizing content across various platforms to build brand awareness engage audiences and drive traffic while also monitoring performance metrics and staying current with social media trends.
Heres a more detailed breakdown of what a social media specialist typically does:
Key Responsibilities:
Content Creation & Strategy:
Develop and implement social media strategies aligned with company goals.
Create engaging and relevant content (text images videos) for different platforms.
Curate and share content from other sources.
Maintain a consistent brand voice and visual style across all channels.
Create and manage social media calendars and schedules.
Platform Management:
Manage and optimize social media profiles on platforms like Facebook Instagram Twitter LinkedIn etc.
Monitor and respond to comments messages and inquiries.
Engage with followers and build community.
Run social media ad campaigns.
Analytics & Reporting:
Track and analyze social media performance metrics (engagement reach website traffic etc..
Identify areas for improvement and optimize strategies based on data.
Create reports on social media performance.
Staying Updated:
Keep uptodate with the latest social media trends best practices and platform updates.
Research and identify relevant hashtags and keywords.
Collaboration:
Collaborate with other departments (marketing sales customer service) to ensure a cohesive brand message.
Work with influencers and other partners to promote brand awareness.
Customer Service
Respond to comments and messages on social media channels
Moderate usergenerated content for appropriateness
meeting with clients virtually or during sales visits. demonstrating and presenting products. establishing new business. maintaining accurate records. attending trade exhibitions, conferences and meetings. reviewing sales performance. negotiating contracts and packages.
Education
Graduation