CRM Audience Specialist Manager North America
CRM Audience Specialist Manager North America
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Salary Not Disclosed
1 Vacancy
Job Description
What youll bring to the team
Location: Orlando or North America attraction / site
Reports to: CRM Manager
Join Our Magical World and Make an Impact!
At Merlin Entertainments we create unforgettable experiences for millions of guests worldwidefrom LEGOLAND to SEA LIFE Madame Tussauds to Alton Towers! Now were on the hunt for a CRM Audience Specialist Managerto help us enhance our customer engagement through firstparty data.
This is your chance to work with cuttingedge CRM technology collaborate with global marketing teams and shape audience segmentation strategies that drive real impact. If you love datadriven marketing thrive in a fastpaced environment and want to be part of a fun collaborative team this is the role for you!
What Youll Be Doing:
CRM Segmentation & Strategy Develop and manage audience segmentation based on customer behaviour and insights using platforms like Salesforce Marketing Cloud.
Paid Media & Data Activation Build and optimise CRM audience filters to support paid media campaigns and boost return on ad spend.
Data Analysis & Insights Track campaign performance and provide actionable insights to enhance customer engagement and conversion.
CrossFunctional Collaboration Work closely with Marketing Performance Marketing and Ecommerce teams to ensure seamless customer journeys.
Compliance & Data Privacy Ensure all CRM activities adhere to data protection laws (GDPR CCPA etc. while maintaining data integrity.
Qualifications & Experience
24 years of experience in database/segment management with a strong understanding of customer data and performance tracking.
CRM expertise with platforms like Salesforce HubSpot or similar.
Strong analytical mindset you can interpret data and turn insights into action!
Detailoriented & highly organised with excellent communication skills.
A passion for enhancing customer engagement and lifecycle marketing.
Experience in the leisure travel or entertainment industry is a plus!
Benefits
Were growing fast and alongside a fun and friendly environment we offer a fabulous package and amazing prospects ideal if youre already fantastic and want to become even better (our magic can help here).
If you have any questions or if you require any assistance because of a disability or medical condition please contact us by email at and one of the team will get back to you as soon as possible.
Pay Range
Required Experience:
Manager
Employment Type
Full-Time
