Lead Product Marketing Manager- Growth Solutions

Workiva is seeking a Lead Product Marketing ManagerGrowth Solutions to create and manage the design and expansion of emerging use cases and solutions globally from concept to launch. This highly crossfunctional role partners with leaders across the business to identify or strengthen market position increase awareness and generate demand for our industryleading offerings.

As a fullstack growth marketer this role will identify opportunities build business cases execute strategic plans and report on business impact. This role will drive innovative product marketing strategies and act as a catalyst for change.

What Youll Do

• Lead the formulation of growth strategies with an emphasis on evaluating build buy and partner options to meet organizational goals

• Conduct comprehensive evaluations business and technology both of potential partners and identify acquisition opportunities to enhance the companys capabilities

• Establish criteria for marketplace expansion including financial modeling total addressable market (TAM) serviceable available market (SAM) and serviceable obtainable market (SOM)

• Partner with our Growth Solutions team to define and pitch new opportunities in alignment with Workivas ideatoincubation (i2i) process

• Develop the gotomarket (GTM) strategy for new markets solutions and use cases as part of a crossfunctional growth and incubation teams

• Collaborate with Customer R&D Partner and Solutions Engineering teams to define strategy delivery models and plans ensuring product and GTM strategies align with market needs to drive growth and retention

• Analyze and package market and industry trends customer needs competition to shape our growth strategy and drive product market fit

• Play a crucial role in positioning our growth solutions in relevant industry reports such as Forrester Wave and Gartner MQ

What Youll Need

Minimum Qualifications

• Undergraduate Degree or equivalent combination of education and experience in a related field

• 8 years experience in growth marketing or related fields

Preferred Qualifications

• Experience in businesstobusiness (B2B) tech marketing with a preference for Software as a Service (SaaS) expertise

• Proficiency in defining launching and governing scalable solutions to support growth marketing strategy

• Exposure to financial risk and sustainability trends and the evolving role of technology in global companies

• Effective communication skills across all organizational levels spanning from buyers and endusers to executive management

• Ability to navigate ambiguity with a natural curiosity to uncover opportunities in new markets by leveraging new technology trends

• Demonstrated success in collaborating and influencing crossfunctional leadership teams including Sales Marketing Product Sales Operations Enablement and Customer Success

• Strategic mindset with the ability to derive insights from data for decisionmaking

• Proven ability to innovate and optimize businessdriving strategies

• Exceptional communication and program management skills

Travel Requirements & Working Conditions

• Minimum of 25 travel

• Reliable internet access for any period of time working remotely and not in a Workiva office

How Youll Be Rewarded

A discretionary bonus typically paid annually

Restricted Stock Units granted at time of hire

401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors including your skills qualifications experience and other relevant factors.

Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds beliefs and interests and we recognize diversity as an important source of intellectual thought varied perspective and innovation. Employment decisions are made without regard to age race creed color religion sex national origin ancestry disability status veteran status sexual orientation gender identity or expression genetic information marital status citizenship status or any other protected characteristic.We strongly encourage and welcome people from historically marginalized groups to apply.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process please email .

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best either from an office or remotely from any location within their country of employment.