Digital Marketing Specialist

Digital Marketing Specialist

Location: Barcelona

You will report to Digital marketing manager Latin Europe

You will be responsible for developing implementing and managing Digital Marketing activities within Spain and Portugal and supporting with relevant digital marketing initiatives within Southern Europe (LAT) that promote our brand and products.

You will drive traffic and engage customers focusing on marketing automation web strategy and digital campaigns.

This is the role:

Lead Campaign Management

Plan and execute digital marketing campaigns across various channels including social media email SEA/SEM and display advertising with regular adjustments and monitoring of results

Implement lead generation actions according to the strategy and define the correct KPIs to follow the plans.

Monitor and analyse results produce regular reports/dashboards to track key metrics adapted to specific stakeholders use insights to refine campaigns.

Agency management and followup to ensure effective ROI

Website optimization

Regularly update website content to ensure information is current relevant and engaging analyse customer journey in a segmented way to improve website structure

Develop landing pages that maximize conversion identify opportunities to improve campaign performance and user experience

Propose and implement changes and updates based on global and local market trends keeping in mind SEO guidelines to improve organic search rankings.

Collaborate with Communication and Product Management departments to create engaging and relevant content for our online presence

Use analytics tools to monitor website performance and optimize accordingly

Marketing automation

Develop execute and manage email marketing campaigns targeted at leads including nurture campaigns and newsletters to engage prospects and existing customers

Utilize personalized content and automated workflows to guide leads through the sales funnel and nurture longterm relationships collaborating with Communication department

Conduct A/B testing to identify the most effective strategies and improve campaign performance.

Targeting and audience segmentation enriching data quality conduct thorough audience analysis to identify key targets

Lead generation and management

Develop and implement website lead scoring models in collaboration with Sales and Inside Sales Departments to prioritize leads based on their engagement and likelihood to convert

Ensure highquality leads are passed on for further action

Maintain regular and close contact with Sales department for followup on lead volume and quality leveraging sales forces and local stakeholders expertise keeping in mind common goals and department KPIs

This is who you are

• University degree in digital marketing multimedia or adjacent studies

• 3 years experience in similar positions

• Fluent Spanish and English

• Portuguese is a bonus

• Ability to design and implement actions plan drive and pilot results share learning relevant for implementation in other markets

• Handson Digital Marketing experience including Web/SEO Strategy Digital Campaigns Lead Management and analytics tools

• Strong communication skills (written and oral) with ability to provide engaging and clear insights recommendations and results to nondigital experts

• A positive attitude ability to work autonomously and work well in an international environment

• Proactive mindset with fast learning skills and passionate about Digital comfortable with delivering own proposals and ideas organizational skills with a systematic structured approach

• Willingness to travel 10 of the time

Interested Apply sending your CV in English.