Paid Ads Specialist

seoplus is an innovative digital marketing agency helping businesses worldwide reach their online potential by generating leads and increasing sales. Our clients range from local retailers to enterpriselevel multinationals.

We are currently seeking a Paid Ads Specialist to support our team. The ideal candidate is a selfstarting enthusiastic and datadriven professional. They should be comfortable communicating with others in a team environment and able to work directly with clients.

We invite candidates located in Ottawa to apply. This is a hybrid role and the candidate is required to work from our Ottawa office 3 days per week.

Position Overview:

As a Paid Ads Specialist you will play a pivotal role in managing and optimizing client PayPerClick campaigns working to deliver tangible and measurable results. In this role you will have the opportunity to shape execute and optimize paid advertising strategies across various advertising platforms.

Primary Responsibilities:

• Client Work: Manage all aspects of campaign performance for clients where you are the dedicated specialist including ad creation optimization conversion tracking and reporting.
• Client Communication: Work directly with clients to understand their needs and business objectives. Lead clientfacing meetings effectively communicating campaign performance and building meaningful relationships.
• Client Retention: Take ownership and accountability for client results and implement measurable steps to improve client satisfaction retention and overall client value.
• Reporting: Understand client goals and ensure campaign performance KPIs and strategies are presented to clients in an effective valuedriven manner.
• Ad Platform Innovation: Maintain and grow deep familiarity with all relevant platforms including Search Social Shopping Display and Video channels across Google Microsoft Facebook/Instagram LinkedIn Twitter Spotify TikTok and any emerging platforms.
• Training and Development: Stay uptodate with emerging paid ads strategies as well as holistic marketing approaches. Ensure Google Ads certifications remain uptodate.
• CrossDepartment Collaboration: Collaborate with crossfunctional teams such as creative analytics and web development to ensure cohesive and optimized paid ad campaigns.
• Industry Trends: Stay uptodate with industry trends emerging technologies and PPC best practices.
• seoplus Values: Focus on excellent customer service while living out our core values of Play Accountability Collaboration and Transparency.

Qualifications:

• Proven experience managing PPC campaigns across multiple platforms with a track record of achieving positive ROI and revenue growth through strategic initiatives.
• Indepth knowledge of PPC advertising including keyword research bid management ad copywriting and A/B testing.
• Proficiency in PPC analytics tools and platforms such as Google Analytics Google Ads Microsoft Ads Meta Ads and LinkedIn Ads.
• Proficiency in Google Tag Manager
• Proof of holistic marketing/strategy training.
• Proven examples of atrisk client recovery turning around campaign results using strategic approaches.
• Experience leveraging automation tools to create PPCspecific efficiencies.
• Exceptional communication and clientfacing skills.
• Strong analytical and problemsolving abilities.
• Ability to work in a fastpaced resultsoriented environment.
• Relevant certifications in PPC advertising are a plus.

If youre a resultsoriented marketing professional with a passion for PPC advertising and a desire to drive business growth we encourage you to apply for the Paid Ads Specialist position at seoplus.

Help us deliver exceptional results for our clients and contribute to the future of our Paid Ads department.

To apply please submit your resume and a cover letter detailing your relevant experience and achievements.

Compensation Package:

• Competitive salary plus benefits.
• Paid vacation sick and personal days.
• Education and personal development budget.

Required Experience:

Manager