Analytics Measurement Director

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022 PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success PMG utilizes business strategy and transformation creative media and insightsas well as its proprietary marketing intelligence platform Allito deliver cuttingedge digital solutions and innovative media strategies. Our team comprises over 900 employees globally and our work for ambitious brands like Apple Best Western Hotels & Resorts CKE Restaurants Experian Intuit Kohler Nike Sephora Therabody and Whole Foods spans 85 countries.

Who You Will Be Working With

At PMG we believe measurement should do more than just track media performanceit should tell a compelling story drive smarter decisions and connect marketing to real business outcomes. As an Analytics & Measurement Director youll play a critical role in shaping how a major retailer measures success moving beyond siloed KPIs to a holistic businessimpactdriven analytics framework.

Youll collaborate with media strategists data scientists and customer leadership teams helping to define and implement bestinclass measurement strategies. From incrementality testing and attribution modeling to AIdriven analytics youll be at the forefront of developing solutions that bring clarity to complex marketing challenges. This role blends handson with highlevel strategic leadership ensuring measurement is both actionable and futurefocused.

If youre passionate about translating data into insights leading measurement innovation and driving business growth through analytics this is the place to make an impact.

What Youll Be Doing

• Develop and execute a measurement strategy that connects media performance to real business impact.
• Establish a north star measurement philosophy guiding clients beyond siloed KPIs toward a holistic strategic analytics framework.
• Design and implement incrementality testing attribution models and advanced media measurement methodologies (MMM lift testing diminishing returns analysis etc..
• Conduct deepdive data analysis to uncover insights that inform marketing spend audience strategy and channel effectiveness.
• Build and maintain automated measurement tools and dashboards using platforms like BigQuery Redshift Tableau and Looker.
• Partner with customer leadership and internal teams to define key success metrics and align measurement roadmaps with business goals.
• Work crossfunctionally to bridge the gap between business teams and technical data teams ensuring analytics solutions are both insightful and actionable.
• Lead experimentation and testing designing lift studies and custom attribution models that improve marketing performance.
• Stay ahead of industry trends including privacy regulations identity resolution retail media and AIdriven analytics to proactively shape measurement strategies.
• Represent PMG in client meetings industry panels and RFP responses offering thought leadership and guidance on measurement best practices.
• Mentor and develop a team of analytics managers and senior analysts instilling best practices in measurement experimentation and data storytelling.
• Foster deep partnerships with media strategy creative and customer leadership teams ensuring measurement aligns with broader marketing and business goals.
• Cultivate a culture of curiosity innovation and businessdriven analytics within the team and organization.

What Youll Bring

• 8 years of handson experience in marketing analytics data science or media measurement with a strong focus on driving business impact.
• Proven ability to develop a measurement philosophy that ties marketing KPIs to business growth.
• Deep expertise in media measurement methodologies including:
• Incrementality testing/lift studies to measure campaign effectiveness.
• Media mix modeling (MMM) for optimizing budget allocation across channels.
• Attribution & customer journey analytics to understand multitouchpoint performance.
• Experimentation & statistical significance analysis for datadriven decisionmaking.
• Proficiency in SQL Python or R for data analysis predictive modeling and automation.
• Handson experience with cloud data platforms such as Google BigQuery AWS Redshift or Snowflake for largescale data management.
• Strong data visualization skills using Tableau Looker or Google Data Studio to present clear and actionable insights.
• Ability to translate complex data into clear strategic insights that drive business decisions and marketing effectiveness.
• Exceptional communication and presentation skills with the ability to simplify technical concepts for executive stakeholders.
• High business acumen with a deep understanding of traditional and digital media performance metrics and their impact on growth.
• A willingness to navigate ambiguity helping to define and evolve measurement frameworks to deliver increasing value to customers.
• A commitment to curiosity and adaptability as a continual learner staying at the forefront of media innovation while prioritizing client success with a customerfocused mindset that seeks opportunities to deliver meaningful value.
• A dedication to peoplefocused leadership fostering collaboration innovation and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Preferred Qualifications

• Masters degree in Analytics Data Science Statistics or a related field.
• Previous experience working on a Marketing Science (MarSci) team.
• Experience applying machine learning models in marketing analytics.
• Knowledge of identity resolution privacy trends and AIdriven media optimization.
• Experience leadingmajor measurement transformations such as implementing MMM launching new incrementality testing capabilities or onboarding retail media clients.

What We Offer

• Professional Development: Take advantage of our learning and development programs mentorship opportunities and career advancement support.
• Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement Plans: Plan for your future with our competitive 401(k) matching program.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Pet Insurance: Protect your pets health and your finances.
• Lifestyle Spending Accounts: Enjoy 100 companyfunded accounts to promote healthy habits and wellbeing.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 giveback hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture thats unmatched in digital. Were dedicated to working hard to serve our employees and clients delivering value results and innovationwhich often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better PMG is committed to creating a more diverse and inclusive culture and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits employs trains compensates and promotes regardless of race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.