Senior Executive - Media Alliances

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams industryleading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP) the creative transformation company. Learn more atwww.bursonglobal.

More About The Role

Burson India team is looking for a Senior ExecutiveMedia Alliances for our Gurugram office. The Senior Executive Media Alliances will be responsible for developing and managing strategic media partnerships to amplify the companys presence across digital traditional and emerging media platforms. This role requires excellent relationshipbuilding skills a deep understanding of media trends and the ability to collaborate with key internal and external stakeholders to create impactful campaigns.

Burson is the global leader in communications purpose built to create value for our clients through reputation.

What youll do:

1. Partnership Influence and Integration with Media Partners:

• Actively engage with both potential and existing media partners to foster successful integration.
• Convince and influence media partners to ensure mutual benefits alignment with companys business objectives and longterm partnerships.
• Continuously nurture and maintain strong relationships with existing media partners to maximize value.

2. Pipeline Development:

• Strategically manage and expand the partnership pipeline identifying new media partners that align with companys business goals.
• Build and maintain strategic relationships that contribute to the overall growth and success of company.

3. Competition Monitoring:

• Regularly monitor competitors activities and analyze market trends to stay ahead of the curve.
• Provide insights on emerging trends and competitive landscape to inform business strategy.

4. Vendor Management:

• Oversee daily and monthly reconciliation of press releases with all paid media partners.
• Issue monthly purchase orders (POs) postreconciliation and ensure timely payments to maintain strong partner relationships.
• Collaborate with the finance team to ensure smooth transaction flow and resolve any payment issues efficiently.
  

5. Media Coverage Assurance:

• Ensure that the minimum guaranteed media postings are achieved for clients by monitoring news track reports postdissemination.
• Conduct followup checks on media partner inclusion and address discrepancies immediately.
• Address client concerns regarding coverage and work to resolve issues in a timely manner.

6. Media Partner Health Check and Issue Resolution:

• Perform regular health checks of media partners to ensure that their landing pages are functional and content is visible.
• Verify the seamless delivery of press release feeds to ensure optimal partner engagement.
• Proactively identify and resolve any technical or operational issues with media partners.

7. Technical Integration:

• Oversee the technical integration of media partners into the Content Management System (CMS).
• Work closely with media partners to ensure their integration on our feed enabling smooth delivery of press releases to their websites.
• Collaborate with internal teams and partners to ensure technical requirements are met.

Experience that contributes to success:

• 35 years in media partnerships alliance management or related fields.
• Familiarity with CMS feed integration and media systems.
• Strong interpersonal and negotiation skills with the ability to engage and influence both internal and external stakeholders.
• Experience managing multiple partnerships and projects simultaneously with an emphasis on detail and deadlines.
• Ability to monitor market trends and competitor activities analyze data and derive actionable insights.
• Experience in managing vendor relationships contract negotiations and financial reconciliation.
• Strong troubleshooting skills especially related to media feed delivery technical integration and client concerns.

You Belong at Burson

Our vision is for Burson to be the leading academy company for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills expand their networks and ultimately produce the best solutions for todays leading brands. Our commitment to your growth is reflected in our robust benefits and people programs which include professional development opportunities mentorship programs with industry leaders tuition reimbursement for continued learning a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson were an agency of learnitalls. We recognize that the things we do best creativity and communications require a level of nuanced understanding. Thats why its imperative for us to hire extraordinarily talented people of all races ethnicities religions abilities sexual orientation and gender identities. Without that we cant do the essential work of inspiring bold ideas fostering constructive dialogue cultivating meaningful experiences and driving innovation and creativity for our partners. Your unique point of viewyour talentis what makes you a #BursonPerson and its how we deliver exceptional results for our clients together.

For more information visit www.bursonglobal

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