Content Social Lead 12 month contract
Content Social Lead 12 month contract
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Job Description
Hogarth is the Global Content Experience Company. Part of WPP Hogarth partners with one in every two of the worlds top 100 brands including CocaCola Ford Rolex Nestl Mondelez and Dyson. With a breadth of experience across an extensive range of sectors Hogarth offers the unrivaled ability to deliver relevant engaging and measurable content across all channels and media both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation all mean that brands need different solutions. Our global team of over 7500 craft and technology experts brings together creative production and innovation to help clients navigate this exciting and everchanging world of todays content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. Working at WPP means being part of a global network of more than 100000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries with corporate headquarters in New York London and Singapore. WPP is a world leader in marketing services with deep AI data and technology capabilities global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world including approximately 300 of the Fortune Global 500.Our people are the key to our success. Were committed to fostering a culture of creativity belonging and continuous learning attracting and developing the brightest talent and providing exciting career opportunities that help our people grow.
ABOUT THE ROLE
Working directly with our client a marketleading global CPG business the Content & Social Leadis responsible for driving EndtoEnd content creation for the brands within your category remit. The focus of the role is to guarantee creative excellence brand consistency and effectiveness (ROI) via:
- Leveraging our E2E marketing technology capability (including Gen AI)
- Liaising with local social first content agencies. Guarantee creative excellence brand consistency and effectiveness (ROI)
The role will report directly into our clients National Head of Digital.
WHAT YOULL DO
- Lead the development and of a marketspecific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and trends.
- Own content effectiveness and excellence for the brands across consumer and shopper touchpoints
- Act as the brands expert on the local market possessing an intimate understanding of the local market culture communities and social media platforms and trends.
- Oversee the endtoend content creation process from ideation and planning to and optimisation ensuring all content aligns with brand guidelines BET strategy and assets ensuring it resonates with the communities our brands are engaging with.
- Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem.
- Ensure the brands digital content is culturally relevant engaging and authentic content output.
- Act as the hub between brand social and content pods working closely with Community Specialists to analyse content performance metrics derive actionable insights and adapt the content strategy to optimise engagement reach and overall ROI.
ABOUT YOU
WHAT YOUVE DONE
- Content Creation Leadership: Proven experience in leading creative content teams or projects ideally in the respective category or a related industry.
- Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends.
- Product Knowledge: Strong understanding of the respective products trends ingredients and industry terminology for the respective brand(s).
- Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development and a track record of creating engaging onbrand content.
- TechForward Approach: Experience exploring and implementing new content creation technologies with a willingness to embrace and experiment with AI tools.
- Agency Management: Proven success briefing managing and collaborating effectively with external agencies ensuring highquality output and brand consistency.
- DataDriven Mindset: Comfort using analytics to measure content performance derive insights and make datainformed decisions to optimise content strategy.
- Gen AI Application (desirable): Demonstrable experience using generative AI tools for content creation
- Passion for Growth: A demonstrable passion to build brand desire and drive purchase through conversion keeping up with trends key players and insights and reflecting a genuine enthusiasm for the field.
- Quality Control: Implementing processes to review and approve agencycreated content ensuring alignment with brand standards and messaging.
- Cultural Sensitivity (preferred): Understanding nuances of working with agencies across different regions respecting cultural differences and adapting communication styles
WHAT YOURE GREAT AT
Core Content Creation & Leadership:
- Exceptional Writing & Editing: Mastery of grammar tone and crafting compelling copies across various formats (social posts articles video scripts etc..
- Visual Storytelling: Strong understanding of visual elements (photography video graphics) and how they contribute to brand storytelling.
- Content Strategy: Ability to develop and execute datadriven content plans aligned with brand goals target audience and different platforms.
- Team & Project Management: Experience leading motivating and providing clear direction to internal teams and external agencies ensuring deadlines and quality
- Performance Analysis: Tracking content performance metrics deriving insights and adapting strategies to optimise engagement and achieve objectives.
Inquisitive about Technology & AI Integration:
- Generative AI Understanding: Knowledge of how Gen AI tools work their capabilities and limitations in content creation (e.g. generating copy ideas image prompts).
- TechSavviness (preferred): Comfort exploring and evaluating new content creation tools and relevant platforms (AR/VR interactive experiences etc..
- DataDriven Approach (preferred): Leveraging data and analytics to inform AIpowered content decisions personalise experiences and maximise impact.
- Ethical Considerations (preferred): Awareness of potential biases and ethical implications of using AI in content creation ensuring responsible and inclusive practices.
Diversity & Inclusion
Please contact if you need the job advert or form in another format.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please contact if you need the job advert or form in another format.
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Employment Type
Contract
