Director GaaS Marketing and Community
Director GaaS Marketing and Community
Posted on :
10-04-2025
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1 Vacancy
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Job Description
Job Details
Progress Irvine CA
Full Time
$175000.00 $218000.00 Salary
Description
Hybrid Work Model
Job Summary:
Reporting to the Senior Director of GaaS Business the Director of GaaS Marketing & Community is responsible for SEGA Japan Studios GaaS titles. Responsibilities includes optimizing GaaS Marketing and Community value chain collaborating with SEGA Japan Studios to operate effective Marketing and Community Live ops managing the GaaS Marketing and Community teams to maximize the community fanbase in the West. Use your experience and insights to build best practices within the organization and above all engage and grow our communities with meaningful player experiences. Serve as a leader within the organization to ensure the voice of the player is heard. Identify the latest trends and integrate them into strategic planning and . Collaborate with SEGA Japan studios and SEGA Marketing Division to build fandom around SEGA and our diverse portfolio of games.
Duties and Responsibilities:
- Orchestrate GaaS Marketing and Community campaigns based on alignment with SEGA Japan Studios to maximize return on investment.
- Work with SEGA Japan Studios and SEGA Japan Marketing Division to identify game features that would improve the efficiencies of community management.
- Collaborate with product ads data and Creative teams to enhance the portfolio and business through comprehensive lifecycle marketing.
- Contribute to successful ad creative concepts and conduct creative testing collaborating closely with the Creative and SEGA Japan Marketing Division to deploy breakthrough creative executions to engage new and retain existing users.
- Create new and innovative ways to engage brands through social media.
- Continuously research the evolving social media space staying on top of trends new networks and shifts in consumer behavior.
- Lead and develop team of community and social media experts across a diverse portfolio of gaming IP.
- Conceptualize and execute Community campaigns with measurable results collaborating with the rest of the Community team to ensure their delivery.
- Leads the development of standard responses or guidelines to the most common inquires complaints and comments.
- Offer strategic counsel to studio leadership and manage crisis communications as needed.
- Responsible for Community team budget.
- Provide meaningful feedback and reporting to game teams on the communitys sentiment concerns and suggestions.
- Raise the visibility of community social and content creator activations with studio and executive leadership.
- Ensure game and campaign messages are welldelivered to the community by tracking and defining event goals associated with user acquisition objectives.
- Support SEGA Japan Studios and SEGA Japan Marketing Division during implementation.
- Work with SEGA Japan Studios and SEGA Japan Marketing Division to communicate ongoing marketing efforts and line up marketing support with ingame opportunities.
- Performs other duties as assigned.
- Working inoffice is an essential function of this position. This requirement of facetoface interaction is in place to ensure effective supervision collaboration and teamwork. Inoffice attendance is required for the following reasons:
- For effective supervision of employees and our work product which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance which includes meetings to review work product deadlines and status.
- To foster communication and collaboration among team members which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas quick access to team members to enable collaborative problemsolving and stronger cohesion among coworkers and within teams.
- To enhance the sharing of information necessary to effective job performance and product creation.
- To enhance understanding of our stakeholders work and business needs facilitate a more seamless and organic workflow and ultimately increase efficiency and successful outcomes.
Qualifications
Qualifications and Skills:
- 8 years experience in Product Marketing and Community Management for a GaaS product.
- 35 years of experience managing teams of 35 members.
- Practical experience in planning and managing marketing campaigns as well as setting and reviewing KPIs for marketing and community activities.
- Experience working with Console/PC platforms as well as Apple and Google platforms.
- Understanding privacy laws such as CCPA GDPR and managing SKAd network settings with our MMP.
- Indepth knowledge of F2P business models and the Liveops value chain.
- Practical experience in utilizing data to measure analyze and report on the impact of marketing initiatives.
- Intellectually curious with strong analytical skills demonstrated by the ability to perform complex data analysis and build datadriven reports.
- Experience collaborating with development teams and media outlets.
- Strong project management skills with the ability to multitask in a fastpaced environment and meet tight deadlines.
- Outstanding crossfunctional leadership experience with a proven record to influence and collaborate across disciplines.
- Ability to analyze draft and share presentations to the executive team in a clear and effective manner.
- Selfmotivated revenue driven and passionate about supporting SEGA in the online games space.
- Exceptional oral written and crosscultural communication skills.
- Excellent skill in Japanese as business level to make smooth transaction with SEGA Japan Studios and SEGA Marketing Division.
- Must be detailoriented possess strong time and business process management skills and be able to prioritize in a dynamic environment.
- Active player of GaaS PC/Console/Mobile games with the ability to understand the perspectives of both casual and midcore gamers.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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