Overseas Marketing Executive Europe

Are you looking to make a difference in what you do and have the relevant experience

Do you enjoy taking responsibility and like working in a small team

Do you have an interest in Irish Food Drink and Horticulture

Then youve come to the right place.

Overseas Marketing Executive Europe

Paris

Reports To: Senior Manager Global Marketing Management

Grade: OSME

The salary scale for this role is; with Long Service increments of LSI1: 81041 & LSI2: 84282.

New Entrants to the Public Sector commence on the first point of the Scale

Purpose

Bord Bia has a vision that customers around the globe recognise that Irish food and drink is worldclass; that it is high quality distinctive and made by a diverse range of creative producers from a unique and fortuitous island location.

Our purpose is to bring Irelands outstanding food drink and horticulture to the world thus enabling growth and sustainability of producers.

In this role you will coordinate Bord Bias marketing campaigns in line with the vision mission and strategic objectives of the organisation to achieve brand impact with our target audiences in EU UK and US.

What youll do

1. Oversee the planning and measurement of international marketing campaigns across key European UK and North American markets supporting the local teams inmarket with internal guidelines and processes from the Central marketing team.

2. Collaborate with the GBD teams in Europe the UK and the US to instill best practice in agency briefing media auditing process campaign and impact measurement in partnership with the central marketing team.

3. Coordinate plans inputs and outputs from our Chefs Irish Beef Club (CIBC) network across 9 markets to ensure we are optimising this earned endorsement and integrating it in our overall marketing mix overseas.

4. Monitor campaign impact in the aforementioned markets through a media (paid earned and owned) and audience data management framework in partnership with the central marketing team external media auditors and campaign evaluation agencies.

5. Advise on the development and adaptation of new creative content for campaigns in the region in line with brand guidelines and evolving EU UK and US claims legislation.

6. Support the Senior Manager Global Marketing Management and assist GBD teams in managing PR agencies particularly in terms of coordination of messaging and content and performance reporting to ensure alignment and cohesion with audience KPIs and other marketing mix components in the region.

7. Coordinate the development of an annual B2B content plan for customercentric marketing initiatives across customerfacing platforms (online offline paid owned and earned channels) in a range of languages partnership with our global customer content supplier.

8. Develop regional briefs for marketing communications agencies and work with them to devise and implement targeted transnational strategies and plans in line with budget allocations and KPI targets.

9. Manage relevant assigned budgets for global marketing communications in line with Bord Bias strategy processes and guidelines.

About You

Essential Knowledge Skills & Capabilities

Knowledge:

• 3 years experience as a marketing practitioner with experience managing Marketing Communication projects from planning through to and evaluation.

• Having worked with marketing communications agencies and as part of a wider global team.

• Significant budget and KPI management experience

• B2B and B2C experience across paid earned and owned media

• International experience in the EU UK or US markets

• Audiencecentric focus to ensure campaigns achieve cut through with target audience

• Degree level qualification in marketing with additional certification or qualifications in digital marketing

Skills & Capabilities:

• Digital first mindset with high digital/technical enabled skills Comfortable working in a fastpaced change orientated business environment

• Strong interpersonal written verbal and presentation skills to ensure excellent crossfunctional working and to ensure clarity and consistency of plans and campaigns.

• Fluent in both written and spoken English and French

Desirable Knowledge Skills & Capabilities

Knowledge:

• Food and drinks industry experience an advantage

• SEO and SEA expertise an advantage

• Marketing Mix Modelling experience an advantage

Skills & Capabilities:

• Fluency in other European languages an advantage

• Growth mindset to ensure campaigns deliver on agreed Marketing effectiveness measures.

Closing Date/Time: Monday 21 April 2025 @ 12:00pm (GMT/UTC)

Responsable Marketing lInternational Europe

Paris

Suprieur hirarchique: Directeur Marketing Management et Marketing International

chelon: Responsable Marketing International Senior

Objectif

Lobjectif de Bord Bia est de promouvoir et soutenir lexportation des produits agroalimentaires des boissons et de lhorticulture irlandais travers le monde permettant ainsi la croissance et la prennit des producteurs irlandais.

Pour ce faire vous serez missionner de coordonner les campagnes marketing de Bord Bia conformment la vision la mission et les objectifs stratgiques de lorganisation afin datteindre limpact recherch chez nos audiences cibles en Europe au RoyaumeUni et aux tatsUnis.

Vos missions

1. Superviser le planning et la mise en place dactions pour des campagnes de marketing et de communication sur les marchs clefs en Europe au RoyaumeUni et en Amrique du Nord. Guider et soutenir les quipes locales dans ces rgions en tablissant des directives et des procdures internes plus efficaces pour assurer la cohrence de nos messages de la conception a lexcution et lvaluation.

2. Travailler avec les quipes en Europe au RoyaumeUni et aux tatsUnis pour instaurer les meilleures pratiques en matire de briefing des agences de processus daudit des mdias dexcution des campagnes et de mesure de limpact main dans la main avec le service marketing central.

3. Coordonner le planning annuel des vnements et du contenu avec le rseau du Chefs Irish Beef Club ainsi que les entres et les sorties des membres du rseau dans 9pays pour sassurer de loptimisation de ce partenariat et de son intgration dans notre marketing mix sur le plan international.

4. Analyser et faire le reporting de limpact des campagnes sur les marchs mentionns grce un systme de gestion des donnes de laudience et des mdias (paid earned and owned) main dans la main avec lquipe marketing centrale les auditeurs mdias et les agences dvaluation des campagnes.

5. Conseiller les bureaux dans la rgion pour le dveloppement et ladaptation de nouveaux contenus cratifs conformment aux directives sur limage de marque et aux rglementations europennes britanniques et amricaines en constante volution.

6. Assister le directeur marketing le service de management du marketing international et lquipe de dveloppement commercial dans la gestion des agences de relations publiques en particulier pour coordonner les messages et contenus pour les rapports de performance et pour sassurer que tout soit conforme aux indicateurs cls de performance de laudience (KPI) et aux autres composantes de notre marketing mix dans la rgion.

7. Coordonner le dveloppement dun plan de contenu B2B annuel pour des initiatives marketing orientes client B2B sur divers plateformes (sites web salons professionnels et les autres reseau paid owned and earned) en diffrentes langues en collaboration avec notre fournisseur mondial de contenu client.

8. Dvelopper des briefings rgionaux pour les agences de marketing et communication et travailler avec elles pour concevoir et mettre en uvre des stratgies et plans transnationaux cibls selon les budgets allous et les objectifs KPI.

9. Grer des budgets pertinents allous aux campagnes de communication marketing internationales conformment aux directives processus et stratgies de Bord Bia.

propos de vous

Connaissances comptences et aptitudes essentielles

Connaissances:

• Minimum 3ans dexprience dans le marketing notamment dans la gestion de projets de marketing allant de la planification lexcution et lvaluation des campagnes.

• Avoir dj travaill avec des agences de communication marketing et avoir fait partie dune quipe de taille importante linternational.

• Exprience significative dans la gestion des budgets et des KPI

• Exprience avec les mdias paid owned and earned en B2B et B2C

• Exprience internationale sur les marchs de lUE du RoyaumeUni ou des tatsUnis

• Connaissance des mthodes audiencecentric pour sassurer que les campagnes atteignent le public cible

• Diplme en marketing et certifications ou diplmes supplmentaires en marketing digital

Comptences et aptitudes:

• Comptences numriques et techniques avances

• Capacit de travail un rythme lev dans un contexte commercial en constante volution

• Comptences interpersonnelles crites orales et de prsentation solides pour assurer un excellent fonctionnement transversal et la clart et la cohrence des plans et campagnes.

• Bilingue en anglais et franais crits et parls

Connaissances comptences et aptitudes souhaites

Connaissances:

• Une exprience dans le secteur de lalimentation et des boissons est un avantage

• Une expertise SEO et SEA est un avantage

• Une exprience dans la modlisation du marketing mix est un avantage

Comptences et aptitudes:

• Parler couramment dautres langues europennes est un avantage

• Esprit orient croissance pour sassurer que les campagnes soient lances selon les mesures defficacit marketing.

Date/heure limite de candidature: lundi 21avril2025 12h00 (GMT/UTC)

Learn more about working at Bord Bia. Click here!

Bord Ba is an Equal Opportunities Employer: We want to see a society where everyone is equal. We know our foundation must be an equitable workplace that recognises the dignity and worth of everyone and gives all our employees the freedom and opportunity to fulfil their potential: we want for you to be able to bring your whole self to work so you can be the best you can be and live your purpose whilst developing your career with us.Our talented and diverse workforce also reflects the diversity of our clients customers and markets by utilising their range of skills knowledge and experience.Harnessing the wide range of perspectives this diversity brings promotes innovation and helps make us more creative and competitive.

Bord Bia is committed to ensuring that all recruitment candidates have complete and equitable access as can reasonably be provided. If you require any support or accommodation as part of the recruitment process please contact us directly at