Demand Generation Manager
Demand Generation Manager
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Job Description
SurveyMonkey is the worlds most popular platform for surveys and forms built for businessloved by users. We combine powerful capabilities with intuitive design effectively serving every use case from customer experience to employee engagement market research to payment and registration forms. With builtin research expertise and AIpowered technology its like having a team of expert researchers at your fingertips.
Trusted by millionsfrom startups to Fortune 500 companiesSurveyMonkey helps teams gather insights and information that inspire better decisions create experiences people love and drive business growth. Discover how at surveymonkey.
What were looking for
Were on a journey to $1B in revenue and were looking for a datadriven innovative individual to join our Product and Lifecycle Marketing team as a Senior Demand Generation Manager. In this role youll execute integrated campaigns that build brand awareness create demand and drive pipeline. The ideal candidate will be a fullfunnel demand gen pro and possess a mix of strong tactical and strategic skills.
What youll be working on
- Generate new business and expansion pipeline for our global sales team.
- Develop the strategy and activation calendar for integrated fullfunnel campaigns.
- Manage and influence a variety of channels including but not limited to: email webinars events content partners and sponsorship programs social etc. with an emphasis on scaled digital experiences.
- Collaborate crossfunctionally with multiple teams including: Content Brand Design Organic Social Paid Marketing Web Customer Marketing Product Customer Success Sales Sales Enablement Marketing Operations and Marketing Analytics.
- Partner with Sales and Sales Enablement teams to optimize conversion rates throughout the funnel from lead to marketingqualified lead (MQL) salesqualified lead (SQL) opportunity and close.
- Investigate and analyze campaign performance in partnership with Marketing Analytics to understand how we can optimize by channel tactic persona segment region etc.
- Experiment to improve campaign ROI and drive efficiency gains.
Wed love to hear from people with
- 57 years of experience in demand generation at B2B SaaS companies. Bonus points for experience in a PLG business model.
- Strategic Mindset: Purposeful intention behind what you do. Youre focused on goals and outcomes and have a track record of successful campaigns.
- Meticulous Organization Skills: It takes a lot to run a campaign. But youre an expert at juggling project management channel management and managing all of the stakeholders.
- Creative Innovation: Youre full of ideas (but know how to out the bad ones) and youre willing to take calculated innovative risks to find success.
- Influence: Youre comfortable generating buyin for your ideas and plans. You can navigate a global organization with ease.
- Storytelling Content Creation: You know how to craft compelling landing pages ad copy webinar decks etc. that motivate your target audience to take action.
- Analytical DataDriven Skills: You know that data drives the best campaigns. Youre comfortable using Salesforce reports and Tableau dashboards to review and report on performance.
- Marketing Technology Enthusiasm: The following tools are in our martech stack. Ideally youve got experience with these platforms or comparable ones: Salesforce Hubspot Goldcast Wordpress Jira Tableau Amplitude Outreach Highspot.
- Ability to communicate written and orally in English at the B2 level
SurveyMonkey believes inperson collaboration is valuable for building relationships fostering community and enhancing our speed and in problemsolving and decisionmaking. As such you will be required to work from a SurveyMonkey office up to 1 day per week.
#LI Hybrid
Why SurveyMonkey Were glad you asked
SurveyMonkey is a place where the curious come to grow. Were building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey we weave employee feedback and our core values into everything we do to create forwardlooking benefits policies employee programs and an awardwinning culture including our annual holiday refresh our annual week of service learning and development opportunities like Curiosity Week and our C.H.O.I.C.E Fund.
Our commitment to an inclusive workplace
SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity innovation and the success of our business. We do not discriminate on the basis of race religion color national origin gender sexual orientation gender identity or expression age marital status veteran status disability status pregnancy parental status genetic information political affiliation or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.
Required Experience:
Manager
Employment Type
Full Time
