drjobs Senior Manager US HCP Marketing

Senior Manager US HCP Marketing

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1 Vacancy
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Job Location drjobs

Boston - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Join us as we transform immunology and deliver medicines that help autoimmune patients get their lives back. argenx is preparing for multidimensional expansion to reach more patients through a rich pipeline of differentiated assets led by VYVGART our firstinclass neonatal Fc receptor blocker approved for the treatment of gMG and with the potential to treat patients across dozens of severe autoimmune diseases.

We are building a new kind of biotech company one that maintains its roots as a sciencebased startup and pushes our commitment to innovate across all corners of our business. We strive to inspire and grow our company our partnerships our science and our people because when we do we deliver more for patients.

The Senior Manager US HCP Marketing will support development of strategy and will execute tactics directed at health care professionals for promotion of VYVGART Hytrulo in one of two approved indications including chronic inflammatory demyelinating polyneuropathy (CIDP) or generalized myasthenia gravis (gMG).

The focus of the role will be to support activities such as:

  • Development of campaigns messaging materials and tactics to support the growth of VYVGART Hytrulo in the assigned indication(s)

  • Development of disease state strategy and tactics including campaigns messaging materials and tactics that deliver on market development and expansion

  • of tactics supporting peertopeer education ad board planning and

  • development of speaker bureau content and training materials of speaker bureau training after launch and support of thought leader engagements

This role will report to Senior Director HCP Marketing Indication Lead and will partner closely with key internal and external crossfunctional partners to plan and implement personal nonpersonal tactics to support the assigned indications. In close collaboration with the rest of the Marketing team this role will support the VYVGART brand and portfolio strategies with pullthrough to Commercial Field Force preparations PeertoPeer Education and National and Regional Congress . The Senior Manager will also support key brand expectations such as Brand Planning Tactical Planning Launch Readiness and Quarterly Business Reviews.


This is an exciting time to join an enthusiastic innovative growing team to continue delivering on a successful commercial product launch with 2 neurology indications in market. We seek a marketer who thrives in a nimble fastpaced environment is willing to embrace the challenge passionate about science and deeply motivated to deliver impact to people living with rare diseases.


Roles and Responsibilities:
Support the development and of the disease state strategy messaging and tactics to ensure optimized Market Development prior and after launch
Support the development and of the Branded efgartigimod strategy
messaging and tactics for an indication launch in the US
Gain Market Insights to refine launch strategies to support the efgartigimod indications
This includes planning and of commercial ad boards aligning with cross functional partners on strategic intent of ad boards identifying appropriate advisors developing stimuli and workshop design and sharing of insights with broader organization to inform decisionmaking across multiple functions.
Support the development and US implementation of core peertopeer initiatives and materials for HCPs. This includes the establishment of our disease state and branded speakers bureau the initial identification and training of speakers and other nonpersonal channels for achieving P2P influence
Support ongoing development and pullthrough of the efgartigimod indication specific strategy. Ensure customer and competitor insights drive updates to strategy
Align with Sales leadership on ensuring readiness of materials to support the
Commercial Field Organization and work crossfunctionally to prepare materials to support the Field Organization for Launch
Manage multiple agency partners including management of associated budgets forecasts / accruals. Manage project timelines including development of work plans and routing of all promotional materials through the appropriate review channels
Support the VYVGART brand strategies with pullthrough to national congress channel and regional congress . Manage Congress participation including cross functional congress planning booth design and of commercial tactics sponsorships and events
Collaborate with multiple functional groups within the organization including but not limited to Marketing Digital Marketing Marketing Operations Field Sales Medical Affairs Market Access Compliance Legal and Regulatory
Partner with nonpersonal promotional (NPP) lead to align strategy and tactics as well as to optimize data analytics and inform business decisions
Work closely with Legal Regulatory and Medical Affairs to effectively navigate
Promotional Material Review process prioritize and ensure timely and compliant development of HCPdirected tactics
Execute multiple simultaneous projects and manage resources to ensure deliverables are on time on budget and address business objectives

Education Experience and Qualifications:
The US commercial organization is Bostonbased. This person is required to be in the office as needed to support key planning and coordination meetings. This person is also required to travel for customer visits or internal meetings as needed
BS/BA degree (science or business degree preferred); MBA is a plus
3 years of experience in marketing and/or relevant commercial experience in the pharmaceutical/biotech industry
Experience effectively managing external agency partners and collaborating with crossfunctional teams and internal/external stakeholders to effectively implement strategies and programs
Understanding of the legal and regulatory environment in pharmaceutical promotions
Strong project management communication and organization skills
Agility proven ability to influence without authority and crossfunctional collaboration
Ability to work under pressure in a fastpaced environment and prioritize work to achieve positive results
Experience in rare disease and/or neurology preferred
US launch readiness experience preferred
Travel 30

#LIHybrid

At argenx all applicants are welcomed in an inclusive environment. They will receive equal consideration for employment without discrimination on the basis of race color religion sex sexual orientation gender identity national origin protected veteran status disability or any other applicable legally protected characteristics. argenx is proud to be an equal opportunity employer.

If you require reasonable accommodation in completing your application interviewing or otherwise participating in the candidate selection process please contact us at . Only inquiries related to an accommodation request will receive a response.


Required Experience:

Senior Manager

Employment Type

Full-Time

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