Field Marketing Specialist- APAC
Field Marketing Specialist- APAC
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Job Description
About Glean
Were on a mission to bring people the knowledge they need to make a difference in the world.
Glean was founded by a seasoned team of former Google search and Facebook engineers who wondered why we dont have an easier way of finding what we need at work. In our personal lives we have tools to help us find pretty much whatever we need. Why dont we have that at work And that was the beginning of Glean.
Glean searches across all your companys apps to help you find exactly what you need and discover the things you should know. Were a diverse team of curious and creative people who want to help each other get big things doneso we can help other teams do the same.Were backed by some of the Valleys leading venture capitalistsincluding Sequoia Kleiner Perkins Lightspeed and General Catalystand have assembled a worldclass team with senior leadership experience at Google Slack Facebook Dropbox Rubrik Uber Intercom Pinterest Palantir and others.
Role
Glean is looking for a Field Marketing Specialist APAC based out of Bangalore who will partner closely with our APAC sales & marketing teams to support our regional marketing strategy.
The ideal candidate will be responsible for driving brand awareness engagement and sales through field marketing initiatives. This role involves planning executing and managing regional marketing campaigns events webinars roundtables and other activities that align with Gleans overall marketing strategy. The Field Marketing Specialist will work closely with the sales team regional managers and the extended marketing team (design web social digital partner) to ensure successful implementation of marketing programs. Based in our Bengaluru office this position will report to the Head of Field Marketing APAC.
What you will do and achieve:
- Planning and : Plan organize and execute owned events roundtables conferences webinars and other promotional activities to generate leads as well as drive sales pipeline and brand awareness for Glean.
- Help build and execute the strategic plan to meet pipeline goal
- Ensure endtoend Coordinate logistics > venue/F&B/Booth/Giveaways vendor management and lead budget tracking per the events strategy and playbook
- Collaborate with the sales team to ensure alignment with company objectives
- Work closely with the product/content marketing/SME team to ensure alignment with overall brand strategy and messaging
- Campaign Management: Develop and execute targeted marketing campaigns to promote products and services.
- Analyze and report on the effectiveness of marketing programs
- Work with the creative team to develop marketing collateral and promotional materials
- Track the field marketing budget ensuring costeffective use of resources i.e. track expenses and provide regular reports on budget status and ROI of marketing activities
- Reporting and Analysis: Track analyze and report on the performance of marketing initiatives.
- Use insights to refine and improve marketing strategies and tactics
- Prepare regular reports for senior management on the impact of field marketing efforts i.e. manage and tracking of results/ROI per spend
Qualifications
- 46 years of experience in field marketing event management or a related role
- Experienced in working on all marketing pillars acquisition expansion and foundational
- Strong project time management skills and ability to manage multiple initiatives
- Proficiency in marketing software and tools (e.g. CRM email marketing analytics)
- Creative mindset to drive innovative event experiences
- Resultsoriented with a focus on achieving measurable outcomes pipeline/revenue building
We are a diverse bunch of people and we want to continue to attract and retain a diverse range of people into our organization. Were committed to an inclusive and diverse company. We do not discriminate based on gender ethnicity sexual orientation religion civil or family status age disability or race.
Required Experience:
Unclear Seniority
Employment Type
Full Time
