Senior Marketing Executive CRM
Senior Marketing Executive CRM
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Job Description
Team CRM
Working Pattern Hybrid 2days per week in the Vitality London Office.Full time 37.5 hours per week.
What this role is all about:
The main part of the role is building emails in Salesforce Marketing Cloud. So youll need solid experience in building emails in HTML and a strong desire to learn more about CRM. The team will support you in expanding your CRM knowledge dynamic content data segmentation automated emails writing SQL and generally learning about Vitality.
Youll work closely with the rest of the CRM team stakeholders (who brief in campaigns) designers copy writers data analytics and Salesforce Marketing Cloud development teams. We send a lot of ad hoc emails because things at Vitality are always changing and moving forwards.
Vitality isnt your typical insurer. It wont be policy and claims documents emails you build. Were focused on maximising member engagement in the Vitality Programme to help them live happier healthier lives. And we have a whole suite of brands we partner with to help members achieve this. So the emails and campaigns have a real variety to them. Think discounts prize draws information on new partners newsletter educational comms around the Vitality Programme and healthy tips.
Our brand identity makes our emails stand out no stock photography or insurance jargon here. Youll get be creative with email design but if thats not your strong point then we have designers to help.
Were committed to making sure our comms and campaigns meet our different members needs. That why were big on personalisation and segmentation but we can help you learn how to do that.
While email is our primary communication channel we also use SMS and push notifications. If you have experience with these thats a bonus!
Key Actions
Strategy
- Provide advice to stakeholders throughout the endtoend campaign process around segmentation design expected engagement and automation.
- Support the CRM Marketing Manager in the creation and implementation of the CRM marketing strategy leading to development in process best practice and innovation.
- Identify and implement opportunities for enhanced personalisation to drive increased engagement.
- Manage stakeholder relationships to get the best results from campaigns.
- Identify and develop testing opportunities and methods to optimise campaign engagement.
- Continuously develop and grow the creative approach of Vitality comms alongside our design team while keeping within our brand guidelines.
- Identify opportunities for automation to remove manual processes.
- Take an innovation first approach to Vitality comms utilising internal experts AI and first party data to drive decision making.
- Feed into the central email calendar which communicates all planned SFMC communications activity.
Best Practice
- Attend internal or external webinars conferences seminars or courses as appropriate to keep uptospeed with the latest evolutions with SFMC comms trends data protection and GDPR best practices.
What do you need to thrive
- Proven experience working with a CRM system (ideally SFMC) focusing on email
- Hands on experience with HTML good level of understanding and confident in editing
- High attention to detail across data design and copy
- Customerorientated thinker
- Strong stakeholder management skills
- Team player who can work in a collaborative environment and enjoys knowledge sharing
- Ability to prioritise workload meet tight deadlines and work under pressure
- Excellent written communication verbal communication and interpersonal skills
- Excellent analytical and numerical skills
- Bonus Schemes A bonus that regularly rewards you for your performance
- A pension of up to 12 We will match your contributions up to 6 of your salary
- Our awardwinning Vitality health insurance With its own set of rewards and benefits
- Life Assurance Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer please visit our careers page.Fantastic Benefits. Exciting rewards. Great career opportunities!
- Help you to be the healthiest youve ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
We commit to all these things because we want you to feel that you belong and are supported to be happy and healthy.
About You
About Us
Were really excited to announce that we have recently been awarded Top 10 Best Places To Work in The Sunday Times Awards 2024!
Vitality is a multiawardwinning UK insurance brand here to make the world a healthier happier place.
Weve been a purpose and valuesdriven business from day 1 long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered sharedvalue insurance. We incentivise people to live healthier longer lives they benefit our business benefits and society benefits. Were successful because we attract develop and retain the best people and because we care.
At Vitality were committed to diversity and inclusion because its good for our employees for our business and for society. We welcome applications from individuals of all backgrounds experiences and perspectives.
Vitalitys approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LIHybrid
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested please submit your application as soon as possible.
Required Experience:
Senior IC
Employment Type
Full-Time
