Are you the one who thinks spreading right knowledge through content can change or make life better of many individuals
Are you the one who loves to test every line of content and bring the wonderful piece of information which could help target audience achieve some important goals or solve some important problems.
If yes then you are the one we are looking for. Please go through the Job Description below and to apply or write us back on if this job sounds interesting to you.
Content Editing
- Manage web copy email requests
- Review and edit content provided by creative writers
- Rewrite the published articles as per Search engine standard.
- Ensure content compliance with editorial guidelines
- Perform quality assurance checks on published content
- Work with another team like SEO Product marketing.
- Maintain the Key performance indicators.
- The clear understanding of how Brand tone should be communicated and monitoring every piece of content that gets published through different marketing channels.
Content Strategy
- Define and guide a content strategy
- Develop maintain and enforce web writing style guidelines
- Define the content workflow for projects
- Assign and track new content development (content matrix)
- Consistently review content identifying sections that need a greater depth of material; Develop and enforce content creation maintenance and archiving policies
- Work closely with information architects/designers to create an information architecture that enhances customer experience and best showcases content.
- Assess catalog and organize content (content inventory); Develops and maintains the content inventory to document pagelevel information including URLs keywords page titles copy notes etc.
- Analyzes site usage statistics to maximize information delivery and enhance usability of content
Content Marketing
- Determine strategy content plan and success metrics. Ensure a steady stream of highquality content and continually increase views and conversions
- Implement content marketing editorial calendar for content marketing initiatives
- Leverage various forms of marketing collateral such as white papers datasheets case studies and more to drive integrated content marketing campaigns
- Map out a content marketing strategy that supports and extends marketing initiatives both short and longterm
- Propose creation of new content or repurposing of existing content that tie to content marketing initiatives
- Work with owners of particular content to revise and measure particular content and marketing goals
- Identify relevant issues and/or events in the industry and makes recommendations for creating and promoting relevant content in a timely fashion.
- Augment social media presence by pushing out stories that are topical wellstructured proofread and pressready.
- Should be able to understand the target customers persona needs and problems etc.
Skills and Experience Requirement
- Experience: 1 years of writing
- Resourceful Entrepreneurial Fun Committed
- Willing to work for a startup.
- Excellent written and verbal communication skills with the ability to produce clear precise and engaging copies.
- Grammar Nazi. Proofreading skills coupled with an analytical bend of mind.
- Thorough understanding of web accessibility usability and acquaintance with good practices in web content development.
- Understanding of online user behavior.
- Work on the tight deadline.
- Social media presence a plus.