Product Marketing Manager
Product Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Overview
As a product marketing manager youll drive awareness demand and adoption of products that are solving the worlds most complex challenges. You will collaborate with other teams to create and execute marketing campaigns including product positioning and messaging product launches and goto market strategies all while working for a company that is committed to science sustainability community education research and positive change!
Responsibilities
- Collaborate crossfunctionally with product management product engineering product development global business development and corporate marketing
- Research and understand market needs to create personas positioning and valuebased messaging for products in your portfolio
- Lead coordinate and execute product launch and release activities internal communications and multichannel customer enablement
- Develop and execute the communication strategy for changes in product functionality lifecycle and pricing both internally and externally
- Create multichannel content and materials to help inspire and educate prospects and users including web pages emails videos case studies articles social content press releases and product resources
- Provide insight into competitive strengths weaknesses opportunities and threats
- Identify and monitor key performance indicators to measure content effectiveness and usage as well as overall performance
- Engage directly with customers through events webinars user groups and interviews to gain deeper understanding into their needs and experiences and build community
Requirements
- 2 years of experience in product industry or corporate marketing; communications; business development; consulting; or similar field
- Proven verbal and written communications skills; ability to understand and effectively convey technical information in a nontechnical manner
- Strong interpersonal skills and thrives in a crossfunctional team environment
- Experience with current marketing software systems and tools
- Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically
- Strong project management and problemsolving skills with experience in successfully leading programs or highly visible projects
- Ability to exercise good judgment within defined procedures and practices to determine appropriate action
- Selfstarter detail and taskoriented; able to successfully manage multiple priorities with guidance from leadership
- Ability to travel 1020 for strategic meetings events and/or tradeshows
- Bachelors in business marketing or related field
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Demonstrated ability in releasing and creating interest in innovative technology products
- Advanced degree (MBA or related field) and/or a geography computer science information systems background
- Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and tradeoffs
- Experience with GIS concepts and using GIS applications especially ArcGIS Pro
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Required Experience:
Manager
Employment Type
Full Time
